When it comes to hunting down a bottle of Weller bourbon, enthusiasts and collectors alike often find themselves facing a challenge. Weller, produced by Buffalo Trace, has gained a reputation for being notoriously hard to find. In this article, we will explore the reasons behind the scarcity of Weller and why it has become such a sought-after spirit.
1. Limited Production
One of the main reasons why Weller is difficult to find is its limited production. Buffalo Trace intentionally produces Weller in small batches, giving it an exclusive and coveted status among whiskey enthusiasts. As a result, the demand far exceeds the supply, leading to scarcity in stores and even online markets.
2. High Popularity
Weller has gained widespread popularity in recent years, especially among bourbon enthusiasts and collectors. Its smooth and flavorful profile, reminiscent of its sister brand Pappy Van Winkle, has captured the attention and admiration of whiskey connoisseurs worldwide. This surge in popularity has further fueled the scarcity of Weller bottles.
3. Retail Markup
While Buffalo Trace suggests a retail price of $23.99 for Weller Special Reserve, the reality is quite different. Due to high demand and limited supply, many retailers often mark up the price significantly. This means that finding a bottle of Weller at its original suggested price can be quite challenging. Retailers often take advantage of the hype surrounding the brand and capitalize on the willingness of collectors to pay a premium for a bottle.
4. Allocated Distribution
Buffalo Trace also employs an allocated distribution model for Weller, which adds to its scarcity. This means that retailers receive limited quantities based on their previous sales record or reputation. Certain establishments or locations that have a history of selling well or promoting the brand effectively might receive larger allocations, leaving smaller retailers with fewer bottles available for purchase.
5. Whiskey Flippers
Another factor contributing to the difficulty in finding Weller is the presence of resellers, commonly known as “whiskey flippers.” These individuals or groups purchase bottles of Weller at retail price only to resell them at significantly higher prices in an effort to make a profit. Their actions not only drive up the secondary market prices but also make it harder for genuine enthusiasts to acquire the whiskey at a reasonable price.
6. Production Constraints
Buffalo Trace faces production constraints in meeting the high demand for Weller. As a distillery that carefully crafts their spirits, they cannot simply ramp up production overnight without compromising on quality. The aging process of bourbon requires time and patience, and Buffalo Trace refuses to rush or compromise on their standards. This dedication to quality means that consumers have to wait longer for new batches of Weller to become available.
7. Increase in Whiskey Consumption
Over the past decade, there has been a significant increase in the consumption of premium whiskeys, specifically bourbons. As more people develop an appreciation for the craftsmanship and unique flavors of these spirits, the demand for brands like Weller has skyrocketed. This surge in demand, coupled with limited production capabilities, has led to a scarcity of Weller bottles in the market.
8. Cult Following
Weller has developed a devoted following due to its historical significance and consistent quality. The brand’s legacy and association with legendary distillers have added to its cult-like status. Whiskey enthusiasts often perceive Weller as a must-have addition to their collections, resulting in intense competition among consumers to secure a bottle.
9. Secondary Market Demand
The high demand for Weller has also spilled over into the secondary market. Whiskey enthusiasts who are unable to find Weller at retail price may turn to online marketplaces or auctions, further driving up the price. This increased demand in the secondary market not only affects affordability but also exacerbates the scarcity of Weller in retail stores.
10. Aging Process
The aging process of Weller bourbon adds to its scarcity. Like all bourbons, Weller requires a minimum of two years of aging in new charred oak barrels. However, some expressions, such as Weller 12 Year, go through additional aging. This longer aging period means that new releases or batches of Weller take more time to reach the market, creating a gap in availability.
11. Regional Availability
Buffalo Trace’s distribution strategy for Weller can also impact regional availability. Certain regions or states may receive more frequent allocations, leading to easier access for consumers in those areas. Conversely, other regions may have limited allocations, making it even more challenging for enthusiasts to find a bottle of Weller.
Conclusion
In conclusion, the scarcity of Weller bourbon can be attributed to a combination of factors. Limited production, high popularity, inflated retail prices, allocated distribution, the presence of whiskey flippers, production constraints, increased whiskey consumption, a cult following, secondary market demand, the aging process, and regional availability all contribute to the difficulty in finding a bottle of Weller. As the brand’s popularity continues to grow, it is likely that the demand will persist, and the hunt for this elusive bourbon will remain an ongoing quest for whiskey enthusiasts around the world.
