When it comes to the intriguing origins of beer names, SweetWater 420 Extra Pale Ale certainly piques our curiosity. Why exactly is it called “420”? While the complete reason behind the name remains a bit hazy, there are a couple of interesting tidbits that shed light on this enigmatic label.
The Date of Birth
On the surface, it seems that the prominent reason behind the name “420” is simply because this exceptional brew was first crafted on April 20, 1997. Yes, you heard that right! The creators of SweetWater 420 Extra Pale Ale chose this particular date to lay the foundation for what would become an iconic beer that captivates the taste buds of many beer enthusiasts.
A Coincidental Revelation
While the symbolic connection to April 20th might provide a satisfactory explanation for the name, there is more to the story. Although it is difficult to verify, it is believed that the association with “420” goes beyond being merely an arbitrary date. It has been suggested that the inspiration behind the name originates from a group of friends who unsuccessfully embarked on a treasure hunt for a hidden cannabis crop, which was rumored to be located near the brewery.
A Tribute to the Local Landscape
In addition to the date of birth and the intriguing treasure hunt tale, there is another interesting facet to the “420” name. SweetWater Brewery derives its name from a local creek in Atlanta, Georgia. The creek itself holds significance to the founders, as it serves as a source of inspiration and a reminder of the natural beauty that surrounds their brewing process. It is possible that the name “420” pays homage to SweetWater Brewery’s roots in this idyllic location, intertwining the beer’s identity with the local landscape.
A Numerical Delight
Numbers hold a certain allure, often inspiring curiosity and fascination. The name “420” for SweetWater’s Extra Pale Ale exudes a distinct charm that can’t be denied. Whether it stems from the date of creation, the failed treasure hunt, or a tribute to the brewery’s roots, this numerical label adds a unique element to the beer’s identity, sparking conversations and igniting the imagination.
A Date to Remember
When you crack open a can or pour a glass of SweetWater 420 Extra Pale Ale, you become part of a long-standing tradition that began on a memorable day in history – April 20th, 1997. The fact that this date holds significance in the beer’s naming process creates a sense of intrigue and an opportunity for you to share an interesting anecdote with fellow beer enthusiasts or curious friends.
The Mythical Treasure Hunt
Legend has it that SweetWater Brewery’s founders were connected to a group of friends who embarked on a quest to uncover a hidden cannabis crop near the brewery grounds. While the treasure hunt may not have yielded the coveted treasure, it certainly left its mark on the brewery’s identity. The use of “420” in the beer’s name could be a nod to this mythical adventure, forever intertwining the beer with the thrill of the search and the allure of hidden secrets.
A Sense of Place and Belonging
For the brewers at SweetWater, the local landscape is ingrained in their craft. Naming the beer “420” may be a warm tribute to the brewery’s connection with nature and its commitment to preserving the environment. By evoking the imagery of a local creek, SweetWater Brewery invites beer enthusiasts to savor not just the liquid in their glass, but also the beauty of the surrounding world that inspires their creations.
Unlocking the Mystery
As with many legends and intriguing tales, the true reason behind why SweetWater 420 is called “420” may forever remain shrouded in mystery. However, the speculative connections to the beer’s birthdate, the lively treasure hunt narrative, and the brewery’s ties to its local landscape add layers of fascination to this beloved brew. Regardless of its origins, the name “420” is undeniably catchy and has become synonymous with a beer that holds a special place in the hearts of beer enthusiasts.
A Conversation Starter
Next time you crack open a can of SweetWater 420, take a moment to reflect on the story behind its name. Whether you share the tale of its connection to April 20th, the myth of the treasure hunt, or the brewery’s love for its surroundings, you’ll undoubtedly spark curiosity and inspire conversations among friends. And remember, sometimes the true magic lies in the mystery!
