Buffalo Trace Distillery is renowned for its exceptional bourbon offerings, and one of their most coveted releases is George T. Stagg. This rich and robust bourbon has gained a cult following over the years, making it incredibly difficult to find on store shelves. In this article, we will explore the reasons why Stagg is such a rare gem for bourbon enthusiasts.
The Legacy of George T. Stagg
The legacy of George T. Stagg dates back to the mid-19th century when he operated a distillery in Frankfort, Kentucky. Stagg is widely considered one of the pioneers of bourbon, and his name lives on through this exceptional expression. The Stagg line, consisting of both Stagg Jr. and the original Stagg, has gained immense popularity due to its high quality and exceptional flavor profile.
A Limited Supply
One of the primary reasons for the scarcity of Stagg is the limited supply. Buffalo Trace Distillery meticulously crafts each batch of George T. Stagg, ensuring that only the highest quality bourbon reaches the market. The aging process alone takes several years, and the strict quality control standards limit the quantity available for distribution.
High Demand Among Collectors
Stagg has earned a reputation not only for its exceptional taste but also for its collectability. Bourbon enthusiasts and collectors eagerly anticipate every release, resulting in an overwhelming demand for the limited number of bottles produced. This high demand often leads to bottles being sold out almost immediately upon release, leaving many fans empty-handed.
Affection from Whiskey Connoisseurs
Whiskey connoisseurs worldwide hold George T. Stagg in high esteem. Its bold flavors, full-bodied nature, and high proof make it a standout choice for those who appreciate the complexity and intensity of a fine bourbon. The admiration from this dedicated group further fuels the fervor surrounding the search for a bottle of Stagg.
Change in Branding
In recent months, Buffalo Trace decided to merge the Stagg Jr. line and the original Stagg into the new “George T. Stagg” brand. This move aimed to streamline the labeling and give the brand a fresh look. The transition has caused some confusion among consumers, further complicating the availability of Stagg on the market.
Distribution Challenges
The distribution process for highly sought-after bourbons like Stagg can be complex. Some areas receive limited allocations, while others may not receive any at all. Different states and regions have varying regulations and requirements, which can affect the availability of certain spirits. These challenges contribute to the difficulty in finding Stagg.
Secondary Market and Price Inflation
The scarcity of Stagg has also created a thriving secondary market, where bottles are resold at inflated prices. Collectors and enthusiasts who miss out on retail releases may turn to online platforms or auction sites, driving up the price significantly. This secondary market can make obtaining a bottle of Stagg even more challenging for those unwilling to pay exorbitant prices.
Persistence and Luck
Ultimately, finding a bottle of George T. Stagg requires a combination of persistence and luck. Keeping an eye on release dates, establishing connections with reputable retailers, and participating in lotteries or raffles are some strategies enthusiasts employ in their quest for this elusive bourbon. However, even with these efforts, luck plays a significant role in securing a bottle.
The Joy of the Chase
Despite the challenges, the hunt for a bottle of Stagg has become part of the thrill and excitement for many bourbon enthusiasts. Each successful find is celebrated as a victory, and the anticipation of the flavors and aromas contained within the bottle further enhances the overall experience. The scarcity of George T. Stagg adds an extra layer of excitement and desirability.
Exclusivity Breeds Obsession
The exclusivity of Stagg has contributed to a sense of obsession among bourbon lovers. Its limited availability and the prestige associated with owning a bottle make it a highly sought-after collector’s item. This exclusivity has also elevated the mystique surrounding Stagg, cementing its status as a unicorn bottle in the bourbon world.

Enjoy the Chase and Appreciate Alternatives
While finding a bottle of George T. Stagg may be challenging, it’s important to remember that the world of bourbon offers a multitude of exceptional options to explore. Embracing the chase for Stagg while also appreciating the diverse range of bourbons available allows enthusiasts to indulge in new and exciting flavor profiles, creating a memorable journey through the world of whiskey.