Proper 12 Whiskey, the renowned Irish whiskey, gets its name from a rather unique and personal backstory. Let’s delve into the intriguing narrative behind the moniker and uncover the reasons why Conor McGregor, the world-famous mixed martial artist, chose to call it Proper 12.
The Significance of Dublin 12
Dublin 12 holds a special place in Conor McGregor’s heart as it represents his roots and childhood. The number 12 refers to the area code in Dublin, Ireland, where McGregor grew up, trained, and honed his skills as a fighter. It was within the tight-knit community of Dublin 12 that McGregor developed the foundation for his successful career.
A Tribute to His Hometown
By naming his whiskey Proper 12, McGregor pays homage to the neighborhood and people who shaped him into the person he is today. The name serves as a heartfelt tribute to his hometown and a symbol of gratitude towards the community that supported him throughout his journey.
Accessibility and Inclusivity
Conor McGregor envisioned Proper 12 as a whiskey that could be enjoyed by everyone, regardless of their prior experience or preferences when it comes to whiskey consumption. By choosing a straightforward and relatable name like Proper 12, McGregor aimed to create a brand that felt inclusive and accessible to all.
Welcoming Non-Whiskey Drinkers
Another reason behind the name choice is McGregor’s desire to attract individuals who may not typically gravitate towards whiskey. With Proper 12, McGregor aimed to break down any preconceived notions and create a whiskey that could capture the interest of both long-time whiskey enthusiasts and those who have yet to discover their love for this spirit.
A Sense of Authenticity
The name Proper 12 exudes a sense of authenticity and tradition. McGregor wanted his whiskey to embody the genuine spirit of Irish craftsmanship and cultural heritage. By opting for a name that reflects those values, he aimed to create a product that would resonate with whiskey aficionados and connoisseurs alike.
Striving for Excellence
Proper 12 represents more than just a name; it embodies the ambition of Conor McGregor to excel in everything he endeavors. By associating his brand with a reputable and quality-driven whiskey, McGregor signals his commitment to producing an exceptional beverage that would mirror his dedication in the sporting world.
Descriptive and Memorable
Proper 12 is a name that stands out and catches attention. Its simplicity and clarity make it easy to remember, evoking images of true craftsmanship and quality. In the world of whiskey branding, having a memorable and distinct name is crucial, and Proper 12 achieves just that.
Promoting Irish Heritage
Choosing a name deeply rooted in Irish geography and culture allows Proper 12 to become a symbol of national pride. McGregor’s whiskey not only celebrates his personal journey but also serves as a testament to the rich whiskey-making tradition for which Ireland is renowned around the world.
A Personal Connection
Through the selection of Proper 12 as the name for his whiskey, Conor McGregor establishes a personal connection with his consumers. The name carries a sense of authenticity and honesty that aligns with McGregor’s own persona, making it resonate with fans and whiskey enthusiasts on a deeper and more personal level.
Evoking a Sense of Community
Lastly, the name Proper 12 brings to mind the idea of gathering and sharing a drink among friends and loved ones. It creates a sense of camaraderie and conviviality, encouraging people to come together and enjoy the spirit of togetherness that a good whiskey can inspire.
In Conclusion
Proper 12 Whiskey derives its name from the Dublin 12 area code, Conor McGregor’s childhood neighborhood. It serves as a tribute to McGregor’s roots while also embodying his vision of inclusivity, accessibility, and authenticity. The name Proper 12 encapsulates McGregor’s commitment to excellence and promotes Irish whiskey-making heritage. With its simplicity and memorable quality, Proper 12 resonates with consumers on a personal level, fostering a sense of community and camaraderie around the brand.
