When it comes to the fascinating world of craft beer, the name of a brew often carries a story behind it. In the case of Camden Town Brewery’s Hells Lager, there’s an interesting tale that explains why it is called just that. Let’s dive into the origins of Hells Lager and discover the reasoning behind its unique name.
The Birth of Hells Lager
It all began in the autumn of 2010 when Camden Town Brewery embarked on its journey of crafting exceptional beers. During this time, their team crafted the first batch of a new lager, which would go on to become their flagship beer. This particular brew stood out due to its distinct combination of Helles and Pilsner styles.
The Inspiration behind the Name
Curious to find a name that encapsulated the essence of their beer and its unique brewing process, Camden Town Brewery looked to its German influences. They chose to call it Hells, a clever play on words combining the Helles and Pilsner styles, both of which originate from Germany. This fusion of names perfectly represented the beer’s character.
The Hells Brewing Process
What sets Hells Lager apart lies in the careful sourcing of top-quality malt and hops directly from Germany, following the traditions of German brewing. These exceptional ingredients give Hells its distinct flavor profile, characterized by a crisp and clean taste with a hint of noble hops.
A German-Infused Lager
Hells Lager’s name is not the only thing that pays homage to German brewing. The brewing process itself showcases the meticulous attention to detail that German brewers are renowned for. The use of traditional brewing techniques ensures that the flavors and characteristics of the beer shine through, resulting in a true German-inspired taste.
The Significance of the Name
Although the name Hells may raise some eyebrows due to its association with the underworld, it is important to understand its origins lie solely in the blending of Helles and Pilsner styles. The name was chosen primarily to reflect the beer’s unique combination and brewing process, rather than any sinister connotations.
A Lager that Stands Out
With its distinct name and exceptional taste, Hells Lager has managed to stand out in the world of craft beer. Its popularity has grown rapidly, as beer enthusiasts appreciate its balanced flavor, smooth mouthfeel, and refreshing qualities. Hells Lager has become a staple for those seeking a quality lager with a touch of German brewing heritage.
A Versatile Companion
One of the reasons behind Hells Lager’s rising popularity is its versatility as a companion to various dishes. Whether it’s a hearty burger, a mouthwatering pizza, or even a fresh salad, Hells Lager’s well-balanced flavors can complement and enhance a wide range of food choices, making it a perfect all-rounder.
Embracing the Culture of Camden
The name Hells Lager not only encapsulates its brewing process and flavor but also pays tribute to Camden Town Brewery’s location. Situated in the vibrant borough of Camden in London, the brewery embraces the lively spirit and alternative culture that the area is known for. Hells Lager perfectly aligns with this ethos, offering a craft beer experience reflective of Camden’s vibrant personality.
A Testament to Craft Beer Passion
Choosing a name for a beer is more than just assigning a random label. It speaks to the passion, creativity, and dedication that brewers put into their craft. Hells Lager is a testament to how experimenting with styles, sourcing quality ingredients, and drawing inspiration from brewing traditions can result in an exceptional brew that captivates beer enthusiasts worldwide.
Continuing the Legacy
Over the years, Hells Lager has solidified its place as a beloved classic in the craft beer community. Its memorable name, German brewing techniques, and remarkable flavor have helped it forge a lasting legacy. As Camden Town Brewery continues to brew Hells Lager, they honor the beer’s origins while pushing the boundaries of what a traditional lager can be.
The Story Behind the Name
So, the next time you reach for a refreshing pint of Hells Lager, remember the story behind the name. It’s a beer that pays homage to German brewing traditions, combines the Helles and Pilsner styles, and reflects the vibrant culture of Camden. Enjoy the crisp and flavorsome experience that this unique lager brings, and raise a glass to the creativity and passion that goes into crafting remarkable brews like Hells Lager.
