Have you ever wondered why Pabst Blue Ribbon beer is named as such? The story behind this iconic name has its roots in the late 19th century and is intertwined with the success and recognition the brand gained over the years. Let’s delve into the fascinating origins of Blue Ribbon beer and uncover the reasons why it earned its distinctive name.
A Symbol of Excellence
In 1882, Pabst Brewing Company, then known as Best Brewing Company, began a unique tradition that would ultimately lead to the beer being called Blue Ribbon. The company started tying small blue ribbons around their “Best’s Select” bottled beer, signifying it as a marker of supreme quality and craftsmanship.
The Chicago Columbian Exposition
Fast forward to 1893, a pivotal moment in the history of Pabst Blue Ribbon beer. The company decided to showcase its brew at the highly anticipated Chicago Columbian Exposition, a world fair held to commemorate the 400th anniversary of Christopher Columbus’ arrival in America. Pabst entered its beer in a blind taste test against other renowned breweries.
A Taste Test Victory
Surprising many, Pabst Blue Ribbon emerged victorious from the taste test, winning the esteemed “blue ribbon” award. The honor not only recognized the beer as the best in its class but also solidified its reputation as a top-quality brew. This pivotal moment paved the way for the brand’s rise to prominence.
A Name Change to Pabst Blue Ribbon
In the wake of the Chicago Columbian Exposition, Pabst Brewing Company made a strategic decision to rebrand their beer as Pabst Blue Ribbon, capitalizing on the prestigious recognition it had received. The blue ribbon became synonymous with excellence and formed the cornerstone of the beer’s marketing campaign.
Real Estate Developments and Promotion
As Pabst Blue Ribbon garnered more attention and accolades, the company utilized various marketing strategies to further boost its reputation. They invested in major real estate projects across the United States, such as the Pabst Building in Milwaukee, to establish a strong visual presence. Additionally, they leveraged the blue ribbon symbol in their advertisements and promotional materials, emphasizing the beer’s superior quality.
A Symbol of American Heritage
Over the years, Pabst Blue Ribbon became more than just a beer brand. It evolved into a symbol of American heritage and craftsmanship. The blue ribbon came to represent a commitment to tradition, brewing excellence, and the spirit of innovation.
The Resurgence of Pabst Blue Ribbon
During the late 20th century, Pabst Blue Ribbon faced a decline in popularity. However, it experienced a resurgence in the 2000s, particularly among younger consumers. The beer’s association with counterculture and authenticity resonated with a new generation of beer drinkers seeking something different from mainstream options.
An Iconic Name Lives On
Today, Pabst Blue Ribbon continues to be a beloved and widely recognized beer brand across the United States. Its name and legacy as Blue Ribbon beer still evoke images of an era when quality and craftsmanship were paramount.
Celebrating Excellence
So, the next time you raise a glass of Pabst Blue Ribbon, remember the blue ribbon symbolizes the recognition of excellence and the journey Pabst Brewing Company took to establish itself as a purveyor of world-class beer.
Conclusion
The story behind why Pabst Blue Ribbon beer is called as such reflects the company’s commitment to quality, the triumph at the Chicago Columbian Exposition, and the strategic rebranding efforts that followed. Cheers to the blue ribbon beer that has become a true American icon.
