When it comes to the iconic beer brand Foster’s, you may have heard it being referred to as “Foster’s Oil Can” in the United States. But have you ever wondered why? The answer lies in the unique design of Foster’s beer cans that resemble motor oil cans.
Back in 1981, Foster’s was introduced in the United States under license by Watney Mann and Truman Brewers. These breweries decided to package Foster’s Lager in a distinct can that resembled the shape and style of motor oil cans. This decision was made to capture the attention of American consumers and stand out on the shelves of liquor stores and supermarkets.
The choice to call it “Foster’s Oil Can” was a strategic marketing move. By associating the beer cans with motor oil cans, the aim was to create a sense of ruggedness, strength, and durability, qualities often associated with the world of mechanics and automotive enthusiasts. It was a clever way to appeal to a specific target audience and to differentiate Foster’s Lager from other beer brands in the American market.
The unique design of the Foster’s cans, with their elongated shape and metallic appearance, certainly grabbed attention. It became a talking point among consumers and led to increased brand recognition. The “Foster’s Oil Can” nickname became widely recognized and helped the brand establish a distinct identity in the competitive beer industry.
Furthermore, the choice to associate Foster’s Lager with motor oil cans also evokes a sense of adventure and a rugged, independent spirit. It taps into the idea of exploration and excitement, much like the feeling of embarking on a road trip or a journey into the unknown. It adds a layer of personality to the brand, making it more than just a refreshing beverage.
In addition to the unique can design, calling it “Foster’s Oil Can” also serves as a conversation starter. It sparks curiosity and intrigue, as consumers often want to know why the beer is called an oil can. This curiosity can lead to increased brand engagement and word-of-mouth promotion, as people share the interesting story behind the nickname.
It’s important to note that the “Foster’s Oil Can” is primarily a term used in the United States. In other parts of the world, Foster’s beer may be called by its original name without reference to oil cans. The marketing strategy behind the nickname may be specific to the American market, where the association with motor oil cans resonates strongly with consumers.
So, next time you come across a Foster’s Lager can in the United States and hear it referred to as an “oil can,” you’ll know the fascinating story behind the nickname. It’s a clever marketing tactic that not only distinguishes Foster’s from other beer brands but also adds an element of adventure and intrigue, making the beer experience all the more memorable.
