McCormick Whiskey, a beloved brand with a rich history, is currently owned by Ed Pechar and Mike Griesser. These two business partners took over the company in 1992 and have been at the helm ever since, guiding it to new heights and expanding its reach.
Under the ownership of Pechar and Griesser, McCormick Distilling has experienced phenomenal growth. From a modest team of 35 employees in 1992, the company has flourished to employ a remarkable 186 individuals by 2006. This expansion is a testament to the vision and dedication of the owners, as well as the popularity of McCormick Whiskey among consumers.
Pechar and Griesser’s journey as the owners of McCormick Whiskey has been one of perseverance and passion. They recognized the untapped potential of the brand and capitalized on it, igniting a remarkable transformation. With their savvy business strategies and keen understanding of the whiskey market, they have successfully positioned McCormick Whiskey as a leader in the industry.
Since taking over, Pechar and Griesser have invested heavily in refining and expanding the production process. They have focused on maintaining the exceptional quality and taste that McCormick Whiskey is known for, while also introducing innovative flavors and variations to cater to evolving consumer preferences.
One remarkable aspect of Pechar and Griesser’s ownership is their commitment to community and environment. They have implemented sustainable practices within the distillery, striving to minimize their ecological footprint. Additionally, they actively contribute to local philanthropic efforts, supporting causes that are important to the community.
Having a personal touch is also a hallmark of Pechar and Griesser’s ownership. They have taken the time to build relationships with their employees, fostering a positive and supportive work environment. This commitment extends to their customers as well, as they actively engage with whiskey enthusiasts through events, tastings, and online platforms.
Another notable achievement of Pechar and Griesser in their ownership of McCormick Whiskey is their focus on expanding distribution channels. They have successfully secured partnerships with national retailers, making McCormick Whiskey readily available to a wider audience. This increased accessibility has contributed to the brand’s growth and popularity.
Through their hands-on approach, Pechar and Griesser have ensured that McCormick Whiskey remains loyal to its roots while embracing the opportunities presented in a rapidly changing market. They have effectively crafted a brand image that resonates with consumers, building trust and loyalty.
Despite the challenges faced by the whiskey industry, such as changing consumer tastes and increased competition, Pechar and Griesser have consistently adapted and remained ahead of the curve. They continuously explore new avenues for growth and innovation, positioning McCormick Whiskey as an enduring presence in the market.
In conclusion, Ed Pechar and Mike Griesser are the dedicated and passionate owners of McCormick Whiskey. Their steadfast commitment to quality, community, and innovation has propelled the brand to new heights. With their leadership, McCormick Whiskey has become a beloved choice among whiskey aficionados and a shining example of success in the industry.
