When it comes to the ownership of G Heileman Brewing Company, there have been some changes over the years. Let’s take a closer look at the history and current state of ownership for this renowned brewing company.
A Historic Brewery with a Proud Legacy
G Heileman Brewing Company, known for its flagship brewery in La Crosse, has a rich history that dates back to the mid-19th century. In 1858, G Heileman established a brewery in La Crosse, Wisconsin, which quickly gained popularity and became synonymous with quality and craftsmanship.
City Brewing Company Takes Over
In 1999, the ownership of G Heileman Brewing Company underwent a significant change. It was purchased by the City Brewing Company, a company with a strong presence in the brewing industry. City Brewing Company saw the value in acquiring Heileman’s legacy and decided to take over the operations of the flagship brewery in La Crosse.
A Continuation of Tradition
With the acquisition, City Brewing Company not only gained control of the brewery but also the rights to use the Heileman name, a symbol of tradition and excellence. By choosing to retain the Heileman name, City Brewing Company ensured the continuation of the proud legacy established by G Heileman himself.
An Independent Brewing Company
It is worth noting that G Heileman Brewing Company, under the ownership of City Brewing Company, operates as an independent brewing company. This means that it has its own distinct identity and continues to produce a range of exceptional beers under the iconic Heileman brand.
Embracing the Heileman Legacy
City Brewing Company recognized the value of the Heileman legacy and the loyalty it commanded from beer enthusiasts. By owning G Heileman Brewing Company, City Brewing Company not only acquired a renowned brewing facility but also embraced the rich traditions and brewing techniques associated with the Heileman brand.
Preserving Heileman’s Heritage
Under the ownership of City Brewing Company, the La Crosse facility has continued to preserve Heileman’s heritage. The brewing process remains true to the original recipes and brewing techniques that G Heileman himself established over a century ago. This dedication to tradition ensures that the spirits of the past are respected and celebrated with every sip of a Heileman beer.
Collaboration and Innovation
While preserving tradition is crucial, City Brewing Company has also embraced modern brewing practices and innovation. The combination of tried-and-true methods with new techniques has allowed for the creation of exciting and unique brews that cater to the evolving tastes of beer lovers.
Expanding Reach and Distribution
City Brewing Company, through its ownership of G Heileman Brewing Company, has also expanded the reach and distribution of Heileman beers. The company’s extensive distribution network ensures that Heileman brews can reach a broader audience, enabling more people to experience the flavors and quality that have made this brand legendary.
A Trusted Name in Brewing
By owning G Heileman Brewing Company, City Brewing Company has solidified its position as a trusted name in the brewing industry. The Heileman brand carries with it a legacy of excellence, and City Brewing Company has committed itself to maintain and enhance that reputation.
In Conclusion
So, when it comes to the ownership of G Heileman Brewing Company, it is now under the ownership of City Brewing Company. The acquisition has allowed for the preservation of the Heileman legacy while incorporating modern brewing practices and expanding distribution networks. Heileman beers continue to be crafted with passion, ensuring that the tradition and quality that G Heileman established over a century ago live on.
