Blue Moon, a popular and beloved beer, has captured the hearts of beer enthusiasts around the world. But have you ever wondered who owns this iconic brand? In this article, we will delve into the ownership of Blue Moon and discover the relationship it has with its parent company, MillerCoors.
The History of Blue Moon
Before we unravel the ownership structure, let’s take a look at the intriguing history of Blue Moon. Originally brewed by Keith Villa, a passionate brewer, Blue Moon was first introduced in 1995 under the name “Bellyside Belgian White.” The beer quickly gained momentum and was rebranded as Blue Moon Belgian White, the name we know and love today.
As Blue Moon gained popularity, it caught the attention of MillerCoors, one of the largest beer brewing companies in the United States. In 1999, MillerCoors recognized the potential of Blue Moon and acquired the brand, making it a wholly owned subsidiary of the company.
The Brewing Process of Blue Moon
Part of what makes Blue Moon unique is its brewing process. Blue Moon Belgian White is brewed using a blend of malted barley, wheat, oats, and coriander, giving it a smooth and refreshing taste. The beer is also complemented by a hint of orange peel, which adds a subtle citrusy aroma.
The brewing process begins with the careful selection of high-quality ingredients. The grains are milled and mixed with water to create a mash, which is then heated and fermented. During fermentation, the addition of coriander and orange peel infuses the beer with its distinctive flavors. Once fermentation is complete, the beer is carbonated and bottled, ready to be enjoyed by beer enthusiasts worldwide.
Blue Moon’s Flavors and Varieties
While Blue Moon Belgian White is undoubtedly the flagship beer of the brand, Blue Moon offers a wide range of flavors and varieties to cater to different palates. In addition to the classic Belgian White, Blue Moon also releases seasonal beers and limited release offerings.
One notable example is Grand Cru, a special variety that showcases the skill and craftsmanship of Blue Moon’s brewers. This beer is crafted with a blend of specialty malts and aged on oak, resulting in a complex and rich flavor profile that beer connoisseurs can appreciate.
Blue Moon’s Brand Identity and Marketing Strategy
The success of Blue Moon can be attributed not only to its excellent brewing techniques but also to its strong brand identity and effective marketing strategy. Blue Moon is known for its distinctive branding, with its iconic logo featuring a crescent moon against a blue background.
The brand’s marketing campaigns and advertisements have also played a pivotal role in its popularity. Blue Moon has successfully targeted a specific consumer market by positioning itself as a premium and craft-inspired beer. Through collaborations with renowned artists and sponsorships of music festivals, Blue Moon has been able to connect with consumers on a deeper level.
Blue Moon and MillerCoors: Ownership and Relationships
As mentioned earlier, Blue Moon is owned by MillerCoors, a joint venture between Molson Coors Brewing Company and SABMiller. MillerCoors operates as an independent subsidiary, overseeing the production, marketing, and distribution of Blue Moon alongside other well-known beer brands.
The ownership structure of Blue Moon allows it to benefit from the vast resources and distribution network of MillerCoors. Additionally, being part of a larger brewing company ensures that Blue Moon can maintain its commitment to quality and innovation.
Blue Moon’s Impact on the Craft Beer Industry
Blue Moon’s presence in the craft beer industry has not been without controversy. While some consider Blue Moon to be a craft beer due to its small-batch production and unique flavor profiles, others argue that its ownership by a large brewing conglomerate disqualifies it from being classified as such.
Regardless of the debate, Blue Moon has undoubtedly influenced the perception and growth of craft brewing. The brand has introduced countless beer enthusiasts to the world of craft beer and has paved the way for other breweries to experiment with innovative flavors and styles.
Conclusion
In conclusion, Blue Moon is owned by MillerCoors, making it a cherished subsidiary of the company. The fascinating history, distinctive brewing process, and diverse flavors make Blue Moon a beloved brand among beer enthusiasts. Whether you enjoy the classic Blue Moon Belgian White or explore their limited release offerings, Blue Moon’s commitment to quality and innovation is sure to satisfy your taste buds.
So, the next time you grab a cold Blue Moon, remember the journey it has taken from its humble beginnings to becoming a household name in the beer industry.
