If you’re a fan of Belgian-style wheat beers, then you probably have come across the popular brew called Blue Moon. But have you ever wondered who actually owns this beloved beer brand? Well, the answer may surprise you.
Blue Moon is actually owned by MillerCoors, a major player in the brewing industry. MillerCoors is the result of a joint venture between two brewing giants, Molson Coors and SABMiller. It was created in 2008 with the goal of combining their U.S. operations to better compete in the American beer market.
As a result of this joint venture, Blue Moon became a part of the MillerCoors family. It is important to note that MillerCoors is not a small craft brewery, but rather a large-scale company that produces and distributes a wide range of beers across the United States.
While Blue Moon may have started as a craft beer, it is now considered a part of the American macrobrewing industry. However, this does not diminish its popularity or the quality of the beer itself.
Despite being owned by MillerCoors, Blue Moon maintains its own distinct identity and branding. It continues to produce a variety of beers, including its flagship Blue Moon Belgian White, as well as seasonal and limited release offerings like the Grand Cru.
Blue Moon has managed to maintain its reputation as a craft-style beer, even though it is produced by a larger brewery. This is largely due to its commitment to quality ingredients and brewing techniques that are reminiscent of traditional craft brewing.
Some beer enthusiasts argue that Blue Moon no longer fits the strict definition of a craft beer, with its connection to a major beer conglomerate. However, it remains a popular choice among beer drinkers, thanks to its smooth and refreshing flavor profile.
It’s worth noting that Blue Moon’s ownership by MillerCoors has its advantages as well. Being part of a larger brewing company allows Blue Moon to reach a wider audience and have a broader distribution network.
With the resources and expertise of MillerCoors, Blue Moon has been able to expand its reach and introduce its beers to more consumers across the country. This has helped Blue Moon become one of the most recognized and widely available craft-style beers in the United States.
In conclusion, Blue Moon is owned by MillerCoors, a major player in the brewing industry. While some may debate its status as a craft beer, Blue Moon continues to be enjoyed by many beer enthusiasts for its unique flavor and quality. Whether you consider it a craft beer or not, there’s no denying that Blue Moon has made its mark in the beer world.
