When it comes to the art of gin-making, there are countless distilleries and experts around the world who craft unique and captivating spirits. One such gin that has caught the attention of gin enthusiasts and connoisseurs alike is the exceptional Seventy One Gin. Created with a touch of luxury and a keen eye for detail, this gin is the brainchild of renowned fashion photographer Mert Alas and master distiller Steve Wilson. Together, they have brought their distinct expertise and passion to create a truly remarkable spirit that has taken the gin world by storm.
The Creative Mind behind Seventy One Gin
Mert Alas, a well-known London-based fashion photographer, is known for his striking and captivating images that have graced the pages of prestigious fashion magazines. However, he is not just limited to the world of fashion. Alas has always been an artist at heart, constantly seeking new ways to express his creativity. Inspired by his love for gin and his fascination with perfume-making techniques, Alas embarked on a journey to create his very own gin.
The Expertise of Master Distiller Steve Wilson
Collaborating with Alas on this ambitious project is master distiller Steve Wilson, a seasoned expert in the world of spirits. With an impressive background as the former president of Diageo Reserve, Wilson brings a wealth of knowledge and experience to the creation of Seventy One Gin. His expertise in distillation techniques and a deep understanding of flavors and aromas have played a pivotal role in the development of this exceptional gin.
A Harmonious Collaboration
Alas and Wilson seamlessly fused their creative perspectives to bring Seventy One Gin to life. Their shared passion for quality and attention to detail is evident in every bottle of this exquisite spirit. Together, they meticulously crafted each aspect of the gin’s production, from the selection of botanicals to the distillation process, ensuring a product that embodies their vision and expertise.
Influences from Perfume-Making Techniques
One of the most intriguing aspects of Seventy One Gin is its unique connection to perfume-making techniques. Inspired by the artistry and complexity of fragrance composition, Alas and Wilson have incorporated these principles into the gin-making process. By carefully selecting and balancing a blend of botanicals, they have created a harmonious symphony of flavors and aromas that captivate the senses.
The Distillation Process
Utilizing their collective knowledge and expertise, Alas and Wilson have employed a meticulous distillation process to ensure the highest quality gin. With a focus on artisanal craftsmanship, only the finest botanicals are used, sourced from around the world to create a well-rounded and balanced flavor profile. Each batch is distilled with care and precision, resulting in a gin that is smooth, flavorful, and unforgettable.
Attention to Detail
When it comes to Seventy One Gin, every detail matters. From the selection of the botanicals to the design of the bottle, Alas and Wilson have approached every aspect of this gin with a keen eye for perfection. The result is not just a spirit that tastes exceptional, but one that also transports you to a world of elegance and sophistication.
Exploring the Taste of Seventy One Gin
Seventy One Gin is a testament to the art of gin-making. Its flavor profile is a delicate balance of carefully selected botanicals, resulting in a gin that is both bold and refined. With hints of citrus, juniper, and floral notes, each sip is a journey of flavors that dance on the palate. Whether enjoyed neat, over ice, or in a classic cocktail, this gin is sure to impress even the most discerning gin enthusiast.
The Popularity of Seventy One Gin
Since its launch, Seventy One Gin has gained a dedicated following of gin lovers around the world. Its unique blend of artistry, quality, and innovation has set it apart from other gins on the market. With its distinct flavor profile and captivating bottle design, it has become a staple on the shelves of bars, restaurants, and homes of those who appreciate the finer things in life.
The Legacy of Seventy One Gin
Seventy One Gin is not just a spirit; it is a testament to the passion and creativity of its makers. The collaboration between Mert Alas and Steve Wilson has brought forth a gin that will leave a lasting legacy in the world of spirits. It serves as a reminder that true artistry knows no boundaries, and that when two talented individuals join forces, the possibilities are limitless.

An Invitation to Experience Seventy One Gin
In conclusion, Seventy One Gin is the result of a harmonious collaboration between fashion photographer Mert Alas and master distiller Steve Wilson. Inspired by perfume-making techniques, they have created a gin that is not only a treat for the taste buds but also a feast for the senses. With its impeccable craftsmanship, attention to detail, and unique flavor profile, this gin has earned its rightful place among the finest spirits in the world.