When it comes to the exquisite and captivating world of gin, one brand that has been making waves recently is none other than Seventy One Gin. With its unique and delightful blend of botanicals, this exceptional spirit has garnered attention and admiration from gin enthusiasts worldwide. But who is the mastermind behind the creation of this enticing gin?
The Collaborators
The brainchild of Seventy One Gin is none other than the renowned London-based fashion photographer, Mert Alas. Known for his innovative and artistic approach in capturing beauty through the lens, Alas decided to venture into the world of spirits and create something truly remarkable.
Teaming up with master distiller Steve Wilson, the former president of Diageo Reserve, Alas embarked on a journey to develop a gin that would embrace the essence of perfume-making techniques. This collaboration between a fashion photographer and a master distiller sparked a creative synergy that resulted in the birth of Seventy One Gin.
Mert Alas: The Visionary
As a fashion photographer, Mert Alas possesses an impeccable eye for detail, aesthetics, and the art of storytelling. His ability to capture moments that evoke emotions and his deep understanding of beauty translates seamlessly into the creation of Seventy One Gin.
Alas brings his passion for craftsmanship, creativity, and excellence to the world of spirits, infusing each bottle of Seventy One Gin with his unique artistic vision. Drawing inspiration from his vast experiences in the fashion industry, Alas aims to elevate the gin-drinking experience to new heights.
Steve Wilson: The Master Distiller
At the helm of the distillation process is the esteemed master distiller, Steve Wilson. With years of expertise and industry knowledge, Wilson is a true veteran in the art of crafting exceptional spirits.
Having previously held the position of president at Diageo Reserve, Wilson brings with him a wealth of experience and an unwavering commitment to quality. His meticulous attention to detail and dedication to mastering the perfect blend of botanicals have been instrumental in the creation of Seventy One Gin.
A Fusion of Art and Science
The collaboration between Mert Alas and Steve Wilson is a harmonious blend of art and science. Alas’s artistic vision combined with Wilson’s technical expertise has resulted in a gin that not only tantalizes the taste buds but also captivates the senses.
Influences from Perfume-making Techniques
One of the distinguishing features of Seventy One Gin lies in its roots in perfume-making techniques. Alas’s background in the fashion industry and his fascination with fragrances inspired him to bring a new dimension to the world of gin. By incorporating elements reminiscent of perfume-making, Alas and Wilson have crafted a gin that is intriguingly complex and layered.
Crafted in Rotterdam
Seventy One Gin is meticulously produced in Rotterdam, a city renowned for its commitment to craftsmanship and excellence. The distillation process takes place in state-of-the-art facilities, where the finest botanicals are carefully selected and expertly combined to create the distinctive flavor profile that defines Seventy One Gin.
The Final Verdict
In conclusion, the exceptional Seventy One Gin is the result of the creative collaboration between fashion photographer Mert Alas and master distiller Steve Wilson. With Alas’s artistic vision and Wilson’s technical expertise, this gin pushes the boundaries of traditional gin-making, embracing influences from perfume-making techniques to create a truly remarkable spirit. Crafted in Rotterdam, Seventy One Gin has captured the hearts of gin connoisseurs worldwide with its captivating flavors and alluring aromas.
