When it comes to the world of wines, there are countless options to choose from. From exquisite and expensive bottles to affordable and easy-drinking options, the choices can be overwhelming. But if we’re talking about the number one selling wine in the world, there is a clear winner that stands out from the rest: Barefoot.
Unveiling the Champion: Barefoot Wine
Barefoot, the Californian wine brand, has managed to conquer the hearts (and palates) of countless wine lovers around the globe. In 2019 alone, this brand sold a staggering 22.5 million cases worldwide according to industry estimates. This massive sales figure is a testament to the exceptional quality and outstanding popularity of Barefoot wine.
The Global Phenomenon
It’s truly remarkable to see how Barefoot has become a global phenomenon, captivating wine enthusiasts in various corners of the world. From North America to Europe, Asia to Australia, Barefoot’s widespread appeal knows no bounds.
Reasons Behind Barefoot’s Success
So, what exactly has propelled Barefoot wine to become the number one selling wine in the world? There are several factors contributing to its unparalleled success:
1. Exceptional Quality at an Affordable Price
Barefoot wine prides itself on offering exceptional quality at an affordable price point. While other prestigious wines may cost a fortune, Barefoot manages to strike the perfect balance between quality and affordability. This makes it accessible to a wide range of wine enthusiasts, from beginners to connoisseurs on a budget.
2. Plethora of Appealing Varietals
Barefoot’s extensive range of varietals caters to diverse tastes and preferences. Whether you’re a fan of reds, whites, rosés, or even sparkling wines, Barefoot has something for everyone. From their smooth and fruity Merlot to their crisp and refreshing Pinot Grigio, each varietal offers a unique experience.
3. Approachable and Easy-Drinking Style
One of the reasons behind Barefoot’s immense popularity is its approachable and easy-drinking style. The wines are crafted to be enjoyable for a wide range of palates, making them perfect for casual gatherings, parties, and everyday indulgence. The smooth and well-balanced flavors make Barefoot wines crowd-pleasers.
4. Stellar Marketing and Branding
Barefoot’s success can also be attributed to its brilliant marketing and branding strategies. The brand has managed to create a strong and relatable image, resonating with wine lovers across different demographics. Their playful and vibrant labels, coupled with innovative marketing campaigns, have helped Barefoot carve a distinct niche in the wine industry.
Conclusion
In conclusion, when it comes to the number one selling wine in the world, Barefoot takes the crown. Its exceptional quality, affordability, wide range of varietals, approachable style, and stellar marketing efforts have propelled it to unparalleled success. Whether you’re an ardent wine lover or just beginning your wine journey, Barefoot offers a delightful experience that has captivated millions around the globe.
