When it comes to iconic beer slogans, one that immediately comes to mind is the slogan associated with Corona beer. Over the years, Corona has had a few different slogans that perfectly capture the essence of the brand and its unique positioning. Let’s dive into the history of Corona slogans and explore what makes them so memorable.
The Early Years: “Miles Away From Ordinary”
Back in the early 2000s, Corona introduced the slogan “Miles Away From Ordinary” in their commercials for both Corona Extra and Corona Light. This catchy tagline perfectly encapsulated the brand’s commitment to providing consumers with a refreshing and unique experience that transported them to a place of relaxation and escape.
A Beachy Evolution: “Find Your Beach”
In the early 2010s, Corona decided to refresh their brand image and introduced a new slogan: “Find Your Beach.” This slogan took the beach theme to a new level by encouraging consumers to find their own personal paradise, wherever that may be. Whether it’s a literal beach or simply a state of mind, “Find Your Beach” became a powerful reminder to take a moment and find your own slice of tranquility.
A Symbol of Freedom: “This Is Living”
Building upon the beachy vibe of “Find Your Beach,” Corona introduced another memorable slogan: “This Is Living.” This slogan tapped into the essence of the laid-back and carefree lifestyle that Corona had become synonymous with. It evoked a sense of freedom, relaxation, and living life to the fullest.
Refreshing Moments: “One Fine Life”
In more recent years, Corona has embraced the idea of savoring life’s simple pleasures with their slogan “One Fine Life.” This tagline speaks to the idea of embracing the small moments and finding joy in the everyday. It’s a reminder to slow down, appreciate life’s blessings, and raise a drink to good times.
Embracing Connection: “Together We Find Our Beach”
In the wake of the COVID-19 pandemic, Corona adapted their messaging to reflect the changing times. Their current slogan, “Together We Find Our Beach,” emphasizes the importance of unity and finding joy in coming together even when we can’t physically be at the beach. It encourages people to connect, share stories, and support one another during challenging times.
The Power of a Memorable Slogan
A great slogan has the power to capture the essence of a brand, evoke emotions, and create a lasting impression. Corona’s slogans have successfully done just that, taking us on a journey from escaping the ordinary to finding our own personal beach and embracing the joy of living. Each slogan has a unique charm and resonates with consumers in different ways.
Conclusion
In conclusion, the Corona beer brand has had several memorable slogans over the years that perfectly reflect their beachy, laid-back vibe. From the early days of being “Miles Away From Ordinary” to the current message of “Together We Find Our Beach,” Corona slogans have connected with consumers on a deeper level, evoking a sense of escape, freedom, and appreciation for life’s simple pleasures. So next time you raise a cold Corona, remember the power of their slogans and let them transport you to your own personal paradise.
