In a groundbreaking announcement, Alexandre Gabriel, the owner of Plantation Rum, revealed the brand’s new name at a press conference held at the prestigious West Indies Rum Distillery in Barbados. After much anticipation, the renowned rum brand will now be known as Planteray.
This new name, Planteray, represents a fresh evolution for the brand while still honoring its rich history and legacy. Gabriel explained that the decision to change the name was driven by a desire to create a stronger connection with their Caribbean roots and craft a brand that truly reflects the essence of their exceptional rums.
With this rebranding, Planteray aims to capture the spirit of the Caribbean and pay homage to the skilled individuals who dedicate themselves to cultivating sugarcane and producing the finest rums in the world. It aligns perfectly with Gabriel’s vision of embracing the region’s heritage and celebrating the craftsmanship that goes into every bottle of Planteray.
One of the first expressions of this rebranding effort is the introduction of Cut & Dry Coconut Rum, which will showcase the Planteray name on its label. This aromatic and tropical rum is a harmonious blend of rich coconut flavors and the finest Caribbean rum, ensuring an exquisite and enjoyable drinking experience.
Planteray’s rebranding does not stop at the name change alone. Gabriel announced a comprehensive marketing strategy aimed at promoting sustainability and supporting local communities in the Caribbean. The brand will actively contribute to initiatives that preserve the environment, protect sugarcane workers, and invest in the development of the region.
Moving forward, Planteray will continue to uphold the same high standards and commitment to quality that enthusiasts have come to expect from Plantation Rum. Each bottle will still be meticulously crafted using traditional distillation methods and aged to perfection, resulting in the distinct and exceptional flavors that have made Plantation Rum renowned worldwide.
As a consumer, you can look forward to exploring Planteray’s vast range of rums, each offering its own unique flavor profiles and characteristics. From smooth and aged expressions to spiced and flavored varieties, there is a Planteray rum to suit every preference and occasion.
Whether you enjoy sipping a glass of premium rum neat or using it as the foundation for an exquisite cocktail, Planteray’s commitment to excellence ensures an unforgettable experience. The new name reflects a reinvigorated focus on quality and authenticity, bringing you closer to the heart of Caribbean rum culture.
With the launch of Planteray and its revitalized identity, rum enthusiasts and connoisseurs alike can eagerly anticipate the next chapter in the brand’s journey. As the name changes, the promise of exceptional rums remains, now coupled with a renewed dedication to sustainability, community, and celebrating the art of rum production.
So, the next time you reach for a bottle of Plantation Rum, remember that it has transformed into Planteray, symbolizing the passion and spirit of the Caribbean and the extraordinary craftsmanship that defines each and every sip.
