For those who have enjoyed the unique, fizzy taste of Vernors Ginger Ale, it may come as a surprise to learn that its history has been dotted with changes over the years. Vernors Ginger Ale was first created in 1866 by a Detroit pharmacist named James Vernor, who concocted a special blend of ginger and spices. Over time, Vernors became a beloved beverage in the Midwest, gaining a loyal following for its distinctive flavor.
The Demise of the Detroit Bottling Plant
However, in 1985, a significant event occurred that would change the trajectory of Vernors Ginger Ale. The flagship Detroit bottling plant was shut down, and the local rights to bottle Vernors were granted to Pepsi-Cola. Unfortunately, this decision dealt a blow to the brand’s connection to its Detroit roots. The Woodward Avenue plant, which had been a symbol of Vernors’ history, was later demolished.
Passing Hands: A&W Beverages and Cadbury Schweppes
In 1987, Vernors Ginger Ale experienced another shift in ownership. The brand was purchased by A&W Beverages, a company known for its popular root beer. This acquisition brought Vernors into the A&W Beverages family, offering new opportunities and resources for the brand. However, this was not the end of the road for Vernors.
The Cadbury Schweppes Era
In 1993, A&W Beverages was acquired by Cadbury Schweppes, a multinational beverage conglomerate. This acquisition expanded Cadbury Schweppes’ portfolio, allowing them to add Vernors Ginger Ale to their lineup of beverages. Under the ownership of Cadbury Schweppes, Vernors had the opportunity to reach a broader market and gain more visibility.
Changes in Recipe and Packaging
Throughout the years, changes were made to the Vernors Ginger Ale recipe and packaging. Some loyal fans of the brand have noted that the taste has evolved over time, leading to discussions about the authenticity of the original flavor. Additionally, Vernors has made adjustments to its packaging, from the iconic green glass bottles to more modern cans and plastic bottles.
Vernors Today
So, what does the future hold for Vernors Ginger Ale? Despite the changes it has undergone, the brand remains a popular choice for ginger ale enthusiasts. Vernors continues to be produced and distributed by Keurig Dr Pepper, a leading beverage company. The availability of Vernors may vary depending on your location, but it still holds a special place in the hearts of those who appreciate its distinct taste.
The Legacy of Vernors Ginger Ale
The story of Vernors Ginger Ale is one of resilience and adaptability. Though it has experienced shifts in ownership, changes in recipe, and alterations in packaging, the essence of Vernors remains. Its unique blend of ginger and spices continues to captivate taste buds and arouse nostalgia for a bygone era. Vernors Ginger Ale is not just a beverage; it’s a cherished part of the Midwest’s cultural fabric.
In Conclusion
In conclusion, Vernors Ginger Ale has undergone several changes throughout its history. From the shutdown of the Detroit bottling plant and the passing of ownership between Pepsi-Cola, A&W Beverages, and Cadbury Schweppes, to recipe modifications and packaging updates, Vernors has weathered the storm. Today, it continues to be produced and enjoyed by ginger ale enthusiasts, serving as a reminder of its enduring legacy and the passion of its loyal fanbase.
