Hornsby’s Hard Cider, a formerly popular brand of hard cider, has gone through some significant changes over the years. It was originally a brand under E&J Gallo, an established brewing company based in Modesto, California. However, in 2011, Hornsby’s Hard Cider was acquired by C&C, leading to some significant changes in its production and distribution.
One of the most notable changes that occurred after the acquisition was the relocation of production from Modesto, California to a new facility in Vermont. This move provided Hornsby’s Hard Cider with a fresh start and an opportunity to tap into the vibrant craft brewing scene in the area. The decision to move production to Vermont was likely driven by a desire to align the brand with the strong reputation and expertise in craft brewing that the state has become known for.
Since the transition, there have been noticeable changes in the flavors and varieties offered by Hornsby’s Hard Cider. The brand has expanded its range to appeal to a wider audience. Alongside their classic dry cider, they have introduced new flavors such as mixed berry, crisp apple, and peach. These variations have allowed the brand to cater to different taste preferences and attract new consumers to the world of hard cider.
Another significant development in the evolution of Hornsby’s Hard Cider is the increased emphasis on sustainability. The brand has made a conscious effort to reduce its environmental impact by implementing eco-friendly production practices. From sourcing ingredients locally to implementing efficient packaging, Hornsby’s Hard Cider aims to align itself with the values of environmentally conscious consumers.
In addition to the changes in production and flavors, Hornsby’s Hard Cider has also undergone a rebranding process. The brand has adopted a modern and eye-catching logo that reflects the refreshing and vibrant nature of their products. The new branding aims to communicate a sense of quality and sophistication, positioning Hornsby’s Hard Cider as a go-to choice for those seeking a premium cider experience.
Despite its transformation, Hornsby’s Hard Cider has managed to retain its loyal fan base while also attracting new customers. The brand’s commitment to quality, innovation, and sustainability has helped it maintain a strong presence in the competitive hard cider market. As consumer demand for craft beverages continues to rise, Hornsby’s Hard Cider remains well-positioned to capitalize on this trend and continue to evolve to meet the changing needs of its customers.
In conclusion, Hornsby’s Hard Cider has experienced significant changes since its acquisition by C&C. The relocation of production to Vermont, the introduction of new flavors, a focus on sustainability, and a fresh rebranding have all contributed to the brand’s evolution. Despite these changes, Hornsby’s Hard Cider remains committed to providing a high-quality and enjoyable cider experience for both loyal fans and new consumers alike.
