As we dive into the fascinating story of Crispin Cider, we uncover a tale of transformation, acquisition, and resilience in the world of craft beverages. Founded in California in 2008, Crispin quickly became known for its unique ciders crafted from fresh-pressed apples. However, the path to success was not without its twists and turns.
An Exciting Acquisition
In 2012, Crispin took a bold step towards expansion when it was acquired by MillerCoors, a subsidiary of Molson Coors, one of the largest brewing companies in the world. This acquisition allowed Crispin to tap into greater resources and distribution networks, reaching a wider audience with their flavorful ciders.
The Birth of a New Venture
While the acquisition brought new opportunities for Crispin, the founders of the brand had their sights set on a different endeavor. In 2014, they ventured into the world of spirits and opened Copper & Kings American Brandy, showcasing their passion for quality craftsmanship and innovation.
Crispin’s Resurgence
Fast forward to 2023, and Crispin Cider emerged with an exciting new chapter. Rebranded and reimagined, Crispin re-launched in collaboration with the Minneapolis Cider Company. This partnership brought forth a fresh wave of creativity and renewed commitment to the traditional Crispin recipe that had captivated cider enthusiasts from the start.
A Wide Array of New Varieties
With the re-launch, Crispin introduced a delightful array of new cider varieties, showcasing their dedication to experimentation and pushing the boundaries of flavor. From vibrant fruit infusions to invigorating blends, Crispin continues to surprise and delight cider lovers with their innovative creations.
Embracing Tradition
While Crispin’s reinvention has brought about exciting changes, they have remained deeply rooted in their traditional cider-making techniques. Each batch is still carefully crafted from fresh-pressed apples, allowing the natural flavors to shine through and delivering a crisp and refreshing experience with every sip.
Community and Collaboration
Crispin Cider not only focuses on crafting exceptional beverages—they also value the importance of community and collaboration. They actively engage with their fans and seek out partnerships with local farmers, supporting sustainable practices and championing the role of small businesses in the cider industry.
Crispin Cider’s Commitment to Quality
Throughout their journey, one thing that has remained consistent is Crispin Cider’s unwavering commitment to quality. From sourcing the finest ingredients to implementing rigorous quality control measures, they prioritize delivering a cider experience that exceeds expectations.
An Evolving Cider Landscape
The story of Crispin Cider represents the ever-evolving landscape of the craft cider industry. It serves as a reminder that even amidst acquisitions and rebranding, the essence of a beloved brand can endure, bringing forth new possibilities and enticing new audiences.
Conclusion
Crispin Cider’s journey has been one of transformation, innovation, and resilience. From its acquisition by MillerCoors to the birth of Copper & Kings American Brandy, and finally, its re-launch with the Minneapolis Cider Company, Crispin has continued to captivate the cider-loving community with its delicious offerings and commitment to quality. As the cider landscape evolves, Crispin remains at the forefront, pushing the boundaries and delighting fans with their creative and flavorful ciders.
