If you’re a beer enthusiast or a fan of classic brews, you might have come across the name Champagne Velvet Beer at some point. This iconic beer, once cherished by many, has a fascinating story that spans several decades. So, what exactly happened to Champagne Velvet Beer?
Production Ends in 2006
After a rich history dating back to its creation in 1902, Champagne Velvet Beer faced a sad turn of events in 2006. Production of this beloved brew came to an abrupt halt, leaving its loyal consumers disappointed and nostalgic for its unique flavors.
The Resurgence Through Upland Brewing Company
However, the story of Champagne Velvet Beer doesn’t end there. In 2012, the recipe and rights to this historic beer found new life when they were acquired by Indiana’s Upland Brewing Company. Upland saw the potential in reviving this classic brew and sought to bring it back to the market.
The Acquisition by Terre Haute Brewing Company
In June 2015, another significant development took place in the journey of Champagne Velvet Beer. The Terre Haute Brewing Company, along with its original building, was purchased by a group of passionate individuals who recognized the historical value of this brewery.
Renovations and Relaunch
After the acquisition, the Terre Haute Brewing Company embarked on an extensive renovation project to restore the brewery to its former glory. From mid-2015 to mid-2016, the building underwent various renovations, ensuring that the facility met modern standards while preserving its rich heritage.
The Doors Reopen
Finally, after months of dedication and hard work, the doors of Terre Haute Brewing Company reopened to the public. The much-anticipated relaunch of Champagne Velvet Beer brought joy to the hearts of beer enthusiasts who had been eagerly awaiting its return.
A Nod to History
Upholding the legacy of Champagne Velvet Beer, the revived version pays homage to its roots. The Upland Brewing Company and Terre Haute Brewing Company collaborated to ensure that the beer’s original recipe was faithfully followed, capturing the essence of the beloved brew that had captured the hearts of beer lovers over a century ago.
A Taste of Tradition
So, what can one expect when indulging in a glass of Champagne Velvet Beer? The revived brew carries forward the tradition of delivering a crisp and refreshing taste, accompanied by subtle undertones of malt and hops. It’s a delightful experience that lets you savor the nostalgia of a bygone era.
Paying Homage to Terre Haute’s Brewing History
Not only did the revival of Champagne Velvet Beer reignite the passion of its followers, but it also served as a tribute to Terre Haute’s brewing history. With an original brewery dating back to the late 1800s, Terre Haute played a significant role in Indiana’s beer culture.
Champagne Velvet’s Comeback
The return of Champagne Velvet Beer represents the resurgence of a brand that had once faded into the annals of history. Its revival showcases the power of dedication and passion in bringing back beloved traditions.
A Trip Down Memory Lane
For those who reminisce about the taste of Champagne Velvet Beer from years past, its revival is an opportunity to taste the flavors of nostalgia. It allows beer enthusiasts to transport themselves back to a time when this brew was at the center of celebrations and gatherings.
A Celebratory Conclusion
In conclusion, the story of what happened to Champagne Velvet Beer is one of ups and downs, but ultimately, it is a story of resilience and reverence for history. Thanks to the passion of Upland Brewing Company and the dedication of Terre Haute Brewing Company, this iconic beer has been resurrected, reclaiming its place in the hearts of beer enthusiasts.
