Black Velvet Whiskey, a beloved brand among whisky enthusiasts, has an intriguing history that has shaped its journey over the years. Let’s delve into the story behind this iconic spirit and uncover what ultimately led to its current state.
The Diageo Era
In 1999, Black Velvet Whiskey underwent a significant change as it was sold by Diageo to Canandaigua Brands. This transition marked a pivotal moment for the brand, as it shifted ownership and entered a new chapter of its existence.
A New Owner Emerges
After twenty years under the ownership of Canandaigua Brands, a new chapter began for Black Velvet Whiskey. In a substantial deal, the brand, along with its distillery and a substantial inventory of maturing whisky, was sold to Heaven Hill for a staggering $266 million (USD).
The Heaven Hill Acquisition
Heaven Hill, a renowned distillery with a rich heritage in producing quality spirits, saw the potential in Black Velvet Whiskey. This acquisition allowed them to expand their portfolio and tap into a loyal fanbase that had grown fond of the smooth and mellow taste of Black Velvet.
An Unwavering Commitment to Quality
Throughout its journey, Black Velvet Whiskey has remained steadfast in its commitment to delivering a high-quality product. From the selection of the finest grains to the meticulous aging process, every step is taken with precision and care to ensure that each sip is an exceptional experience.
An Iconic Identity
Black Velvet Whiskey has not only captivated whisky lovers with its exceptional taste but has also established itself as an iconic brand with a distinct identity. With its sleek black bottle and distinguished logo, it exudes elegance and sophistication.
Unleashing Flavorful Expressions
Over the years, Black Velvet has expanded its range to unleash a variety of flavorful expressions, catering to the evolving preferences of whisky connoisseurs. From classic blends to limited editions, each release offers a unique taste journey for enthusiasts to explore and savor.
A Spirit of Celebration
Black Velvet Whiskey has witnessed countless celebrations and milestone moments in the lives of its loyal consumers. From weddings to birthdays, its smooth and velvety character has become synonymous with joyous occasions, making it a constant companion in treasured memories.
Exploring New Horizons
With the backing of Heaven Hill, Black Velvet Whiskey has embarked on a journey to conquer new horizons. It continues to capture the hearts of whisky enthusiasts worldwide, making its mark in international markets and reaching new heights of success.
Award-Winning Recognition
Black Velvet Whiskey’s unwavering commitment to excellence has not gone unnoticed. It has garnered numerous accolades and awards, solidifying its position as a top contender in the whisky industry. These achievements are a testament to the brand’s dedication to craftsmanship and quality.
A Community of Whisky Enthusiasts
One of the greatest strengths of Black Velvet Whiskey lies in its passionate community of whisky enthusiasts. From online forums to tasting events, fans of the brand gather to share their love for the spirit, exchanging tasting notes, and discovering new ways to enjoy this remarkable whisky.
Embracing the Future
As Black Velvet Whiskey continues its journey, it remains committed to embracing the future while staying true to its rich heritage. With each bottle poured and every sip savored, it symbolizes the spirit of celebration, craftsmanship, and unwavering dedication to quality.
In Conclusion
Black Velvet Whiskey’s journey is a testament to the ever-evolving landscape of the whisky industry. From changes in ownership to expanding its expressions and conquering new horizons, each chapter adds depth to its story. With a loyal following and a commitment to excellence, Black Velvet Whiskey remains a beloved brand, cherished by whisky enthusiasts worldwide.
