Over the years, Benchmark Whiskey has experienced some significant changes that have shaped its current state in the market. To understand what happened to Benchmark Whiskey, let’s delve into its intriguing journey.
A Change in Ownership
In 1989, Seagram’s made the decision to sell the Benchmark brand name, and it caught the attention of the esteemed Sazerac Company. With an interest in expanding their portfolio, Sazerac acquired the Benchmark brand, marking the beginning of a new chapter for this iconic whiskey.
Sazerac Brands of New Orleans
Today, Benchmark Whiskey is proudly owned by Sazerac Brands of New Orleans. This renowned spirits company has a rich history in the industry, encompassing a wide range of beloved brands. The acquisition of Benchmark was a strategic move to further diversify their product line and introduce consumers to their exceptional whiskies.
The Birth of Buffalo Trace Distillery
As part of the Sazerac family, Benchmark Whiskey found a new home at the legendary Buffalo Trace distillery in Frankfort. This distillery is steeped in history and craftsmanship, known for producing some of the world’s finest bourbons and whiskies. It was a perfect fit for Benchmark, as the distillery’s commitment to excellence aligned seamlessly with the brand’s values.
The Rejuvenation of Benchmark
Under the care of Buffalo Trace distillery, Benchmark Whiskey experienced a rejuvenation that breathed new life into the brand. The distillery’s expertise and commitment to quality allowed Benchmark to elevate its production process and enhance the flavor profile of its whiskeys.
Revitalized Portfolio
The transformation of Benchmark did not stop at improving its production. Sazerac recognized the need to broaden the brand’s appeal and cater to the evolving preferences of whiskey enthusiasts. As a result, Benchmark now offers a diverse portfolio of whiskey expressions, ranging from straight bourbon to rye whiskey.
Consistent Quality
One thing that remained unchanged throughout this journey is Benchmark’s commitment to delivering high-quality whiskey to its consumers. Through meticulous attention to detail and adherence to time-honored distilling techniques, Benchmark has consistently showcased its dedication to producing exceptional spirits that satisfy the palates of whiskey lovers.
The Influence of Benchmark Whiskey
Benchmark Whiskey has played a significant role in shaping the whiskey landscape. Its accessible price point and approachable flavor profiles have made it a popular choice for those seeking an introduction to the world of whiskey. Benchmark stands as a testament to the fact that exceptional taste doesn’t have to come with an exorbitant price tag.
Expanding Reach
As part of Sazerac Brands of New Orleans, Benchmark has grown its reach and is now available in various markets across the globe. Whiskey enthusiasts from different corners of the world can savor the unique qualities of Benchmark, embracing the spirit and craftsmanship that goes into each bottle.
A Bright Future
With its new home at the Buffalo Trace distillery and the continued support of Sazerac Brands, Benchmark Whiskey is poised for a bright future. The unwavering dedication to quality and innovation ensures that whiskey lovers can look forward to exciting developments and an evolving lineup of exceptional expressions.
Celebrating Benchmark Whiskey
As we reflect on the journey of Benchmark Whiskey, it’s important to celebrate its resilience and the unwavering commitment to creating spirits that bring people together. Whether enjoyed neat, on the rocks, or in classic cocktails, Benchmark Whiskey will continue to hold a special place in the hearts of whiskey enthusiasts worldwide.
In Conclusion
So, what happened to Benchmark Whiskey? It found a new home, underwent a transformation, and emerged stronger than ever. Through changes in ownership, a rejuvenation at the Buffalo Trace distillery, and a commitment to consistent quality, Benchmark continues to leave its mark on the whiskey industry. As we raise a glass to Benchmark, we can confidently say that its legacy is set to endure for many years to come.
