Let’s take a journey back in time to the humble beginnings of Total Wine. It all began in 1991 when two brothers, David and Robert Trone, had a vision to bring a unique and expansive wine shopping experience to the masses. They opened a small store in Delaware, driven by their passion for wine and a desire to provide exceptional customer service.
In those early days, the store that would later become Total Wine went by a different name. It was known as “Total Beverage.” This name, while descriptive, didn’t capture the true essence and focus of the store. The Trone brothers wanted to create a space where wine enthusiasts and novices alike could not only shop for their favorite wines but also immerse themselves in the vast world of wine.
As Total Beverage continued to grow and expand its offerings, the Trone brothers realized the need for a more distinct and memorable name. In 1998, they made the decision to rebrand the company, and thus, Total Wine & More was born.
The new name, Total Wine & More, reflected the broader selection of alcoholic beverages beyond just wine itself. It signified the store’s commitment to providing a vast array of choices, including spirits, beer, and accessories. This rebranding was aimed at positioning Total Wine & More as the ultimate destination for all things beverage-related.
Since then, Total Wine & More has gone from strength to strength. With over 260 superstores currently operating across 28 states, it has become the go-to place for wine lovers and connoisseurs alike. The company’s unwavering dedication to customer service, a vast selection, and competitive pricing has made it a formidable force in the retail industry.
The success of Total Wine & More can be attributed not just to its name change, but also to its commitment to delivering an unparalleled shopping experience. The stores feature knowledgeable staff members who are passionate about wine and are always ready to assist customers in finding the perfect bottle for any occasion.
One of the unique aspects of Total Wine & More is its focus on education. The company regularly hosts wine tastings, seminars, and classes to help customers expand their knowledge and appreciation for wine. This commitment to education sets Total Wine & More apart from other retailers and makes it a trusted source for wine recommendations.
With its extensive inventory and competitive prices, Total Wine & More has disrupted the traditional wine retail landscape. Its large-format stores allow customers to explore an expansive selection, from everyday favorites to rare and unique bottles. The company’s buying power enables them to offer competitive pricing, making it an attractive option for both enthusiasts and casual wine drinkers.
Furthermore, Total Wine & More has embraced technological advancements to enhance the shopping experience. The company’s website and mobile app provide customers with the convenience of browsing and purchasing their favorite wines from the comfort of their homes. This digital integration has further solidified Total Wine & More as a leader in the industry.
In conclusion, what Total Wine used to be called was “Total Beverage.” However, the rebranding of the company in 1998 gave birth to the name we know today: Total Wine & More. The evolution of Total Wine & More from a small store in Delaware to a nationally recognized retailer with an extensive selection of wine, spirits, and beer is a testament to the Trone brothers’ passion and commitment. So, the next time you step into a Total Wine & More superstore, remember the journey that led to its transformation and enjoy exploring the world of beverages.
