When it comes to vodka, many brands have etched their names in the annals of history, each with its unique story and heritage. One such legendary brand that holds a special place in the hearts of vodka enthusiasts is Popov Vodka. If you’ve ever wondered who is responsible for crafting this iconic spirit, look no further. In this article, we’ll unveil the company that sets the stage for the production of Popov Vodka.
A Change in Ownership: Diageo and Sazerac
Popov Vodka has seen a shift in ownership over the years, with its early days being under the control of Diageo plc’s North American subsidiary. This conglomerate, known for its wide array of alcoholic beverage brands, played a significant role in establishing Popov as a recognizable name in the vodka industry.
However, in November 2018, a transformative event occurred that reshaped the course of Popov Vodka’s future. Diageo made the decision to part ways with several brands, including Popov, and sold them to the esteemed Sazerac Company for a staggering $550 million. This marked a significant milestone in the journey of Popov Vodka and brought a new era of possibilities.
Sazerac Company: The New Custodians of Popov Vodka
With the acquisition by Sazerac, Popov Vodka found a new home and caretaker. Sazerac is a name that resonates with seasoned spirits enthusiasts, as they are renowned for their extensive portfolio of quality spirits, including whiskies, rum, gin, and now vodka.
As a company rooted in its long-standing traditions and commitment to crafting exceptional spirits, Sazerac has seamlessly integrated Popov Vodka into its esteemed family. Their expertise and dedication to producing top-notch beverages have only served to enhance the reputation and quality of Popov Vodka.
Popov Vodka: A Market Leader in the United States
Popov Vodka has garnered significant recognition and market share, particularly in the United States, where it continues to assert its dominance in the industry. Known for its affordable price point, this brand appeals to vodka enthusiasts who seek both quality and value.
With its smooth taste and versatility, Popov Vodka has become a favorite choice for mixing cocktails or enjoying neat. It has become a staple in bars, restaurants, and liquor stores across the nation, thanks to its accessibility and consistent quality.
The Legacy Continues: Popov Vodka’s Journey Ahead
As we delve into the story behind Popov Vodka, it becomes clear that its success can be attributed to the collective efforts of Diageo, its original producer, and the Sazerac Company, its current custodian. These industry giants have paved the way for Popov Vodka to thrive and reach new heights.
With Sazerac’s commitment to upholding the legacy of Popov and preserving the brand’s integrity, there is an exciting future ahead for this iconic vodka. As a consumer, you can continue to enjoy the smoothness, affordability, and versatility that Popov Vodka has become synonymous with.
In Conclusion
So, now you know the answer to the burning question, “What company makes Popov Vodka?”. The journey of this beloved brand has seen it change hands from Diageo to its current owner, the Sazerac Company. As you sip on a refreshing cocktail made with Popov Vodka, take a moment to appreciate the craftsmanship and dedication that goes into every bottle. Cheers!
