Peroni, a beloved Italian beer, has had an intriguing journey over the years. Let’s delve into the story behind the illustrious brand and discover the company responsible for crafting this iconic beverage.
In the 1990s, Peroni had already entered the global scene, with its brand name and product line becoming recognized and widely distributed around the world. It was during this era that the beer made a significant impact on both local and international markets.
However, in 2003, Peroni underwent a significant change in ownership. The London-based brewing giant known as SABMiller stepped in, acquiring the company and integrating it into their esteemed portfolio. SABMiller’s acquisition of Peroni marked a pivotal moment, as it solidified the brand’s status as one of the few international beer sensations under the SABMiller umbrella.
SABMiller’s ownership of Peroni brought about a new level of visibility for the brand. With their extensive reach and distribution capabilities, Peroni was able to make its mark in various markets across the globe. As a result, beer enthusiasts and aficionados alike began to appreciate Peroni’s distinct taste and quality.
Fast forward to February 2016, and another significant development emerged in Peroni’s story. The Japanese brewing giant, Asahi, entered the picture, acquiring Peroni from SABMiller. This marked a new chapter for the brand, with Asahi taking the reins and continuing its tradition of crafting exceptional beer.
Asahi’s acquisition not only ensured the preservation of Peroni’s rich heritage but also opened up new opportunities for expansion. With Asahi’s strong presence and worldwide distribution network, Peroni has continued to thrive and serve its loyal consumers.
The success and popularity of Peroni can be attributed to its commitment to quality and traditional brewing techniques. Each sip of Peroni is a testament to the careful craftsmanship and attention to detail that goes into creating this refreshing beer.
The unique combination of malted barley, hops, and specially selected yeast strains gives Peroni its distinct flavor profile. The beer is known for its crisp and clean taste, with a slight bitterness that is expertly balanced by subtle citrus notes.
Whether you enjoy Peroni on a sunny terrace in Italy or in the comfort of your own home, one thing is certain – it is a beer that evokes a sense of sophistication and appreciation for the art of brewing.
Peroni’s long-standing reputation as an Italian icon resonates with beer lovers worldwide. Its commitment to quality, combined with its rich history and global reach, has made it a favorite among those who appreciate a well-crafted beverage.
So, the answer to the question “What company makes Peroni?” is Asahi. Ever since their acquisition of the brand in 2016, they have continued Peroni’s legacy as a symbol of Italian excellence in the world of beer.
Whether you’re savoring a Peroni at a lively gathering or enjoying a quiet evening at home, you can be confident that each sip represents the culmination of years of brewing expertise, passion, and a dedication to providing an exceptional beer-drinking experience.
