For over 70 years, Formula 1 has been known for its exhilarating races, glamorous events, and iconic podium celebrations. And what is a podium celebration without the famous champagne spraying? Many champagne brands have been a part of this tradition, but recently, there has been a change in the bubbly being used at Formula 1 events.
In 2021, Formula 1 made a significant decision to switch to “Ferrari Trento” champagne for their podium celebrations. This decision was primarily driven by the aim to reduce costs associated with the event. While various champagne brands have graced the podiums in the past, the switch to Ferrari Trento has proven to be a cost-effective choice.
The introduction of Ferrari Trento champagne has not only brought a touch of Italian elegance to Formula 1, but it has also created a more economical podium ceremony. By opting for Ferrari Trento, Formula 1 has managed to streamline their expenses without compromising on the luxurious and celebratory nature of the event.
With a price range of around €300 for a three-liter bottle, Ferrari Trento offers exceptional quality and value. This choice reflects the meticulous attention to detail that goes into every aspect of Formula 1, ensuring that even the champagne used for the podium celebration meets the highest standards.
By selecting Ferrari Trento as the official champagne, Formula 1 showcases its commitment to collaboration with prestigious brands that embody excellence. The partnership between Formula 1 and Ferrari Trento represents a perfect blend of tradition, innovation, and sophistication, embracing the values that make both entities renowned worldwide.
It is worth noting that this change in champagne selection does not diminish the rich history of the sport’s relationships with other champagne houses. Over the years, numerous brands have had the honor of being sprayed during Formula 1 podium celebrations, adding their own unique touch of luxury to the event. However, the decision to transition to Ferrari Trento has been driven by practical and financial considerations.
Formula 1, being a globally recognized racing championship, operates in a world where every aspect of the sport is meticulously planned and executed. The choice of champagne is no exception. It plays a vital role in maintaining the atmosphere of celebration, glamour, and prestige that Formula 1 is known for.
With the introduction of Ferrari Trento champagne, the podium celebration at Formula 1 races continues to be a symbol of victory, passion, and indulgence. As the winners celebrate their remarkable achievements, the bubbly elixir showers the atmosphere with effervescence, adding an extra layer of excitement and heralding the beginning of the extravagant afterparty.
The transition to Ferrari Trento champagne demonstrates Formula 1’s willingness to adapt and evolve while keeping the essence of the sport intact. It is a testament to the sport’s commitment to delivering a spectacular experience for both drivers and fans alike, from the asphalt to the podium.
So, the next time you witness an exhilarating Formula 1 podium celebration, be ready to see the iconic spraying of Ferrari Trento champagne, a symbol of triumph and the embodiment of the sport’s enduring spirit.
Remember, it’s not just a race, it’s a grand celebration with a touch of Italian elegance and a splash of luxurious bubbles!
