The 1960s, often referred to as the “Swinging Sixties,” were a transformative time in many aspects, including the world of beverages. When it comes to alcoholic drinks, one particular beverage stands out as the favorite of the decade: beer. In this article, we will delve into the popular beers of the 1960s, exploring the tastes and preferences that shaped this iconic era.
Bitter Beer: A Beloved Choice
During the 1960s, bitter beer reigned supreme as the preferred choice among beer aficionados. This type of beer, with its distinctively bitter taste profile, gained popularity due to its robust flavor and refreshing nature. People sought out bitter beers to quench their thirst and savor the unique combination of hops and malt.
The Rise of Keg Beers
As the 1960s progressed, one notable trend in the beer industry was the increasing popularity of keg beers. These beers, served directly from a keg, offered a novel and convenient way to enjoy a cold pint. Among the most sought-after keg brands during this era were Watneys Red Barrel, Double Diamond, Whitbread Tankard, and Younger’s Tartan.
Watneys Red Barrel: A Staple of the 1960s
Watneys Red Barrel, with its iconic red branding, was a staple beer of the 1960s. It gained popularity among beer enthusiasts for its smooth and well-balanced taste. This amber-colored beer offered a delightful combination of malt sweetness and hop bitterness, leaving a lasting impression on those who indulged in its distinctive flavor.
Double Diamond: A Sparkling Brew
Another beloved beer during the 1960s was Double Diamond. This light and sparkling brew captivated beer enthusiasts with its effervescence and crispness. Double Diamond provided a refreshing experience, making it a go-to choice for those seeking a beer that perfectly complemented the vibrant spirit of the decade.
Whitbread Tankard: Rich, Smooth, and Flavorful
The Whitbread Tankard was highly regarded for its rich and smooth character. This popular beer boasted a depth of flavor that left a lasting impression on beer lovers. Its distinctive taste, coupled with its creamy texture, made the Whitbread Tankard a favorite among those in search of a truly satisfying beer experience.
Younger’s Tartan: A Scottish Brew with Character
Hailing from Scotland, Younger’s Tartan secured its place as a respected beer during the 1960s. This beer, with its deep amber hue and full-bodied flavor, offered a taste experience unlike any other. Its complex malt profile and well-rounded bitterness made it a standout choice for those with a discerning palate.
Home Consumption: The Emergence of Canned Beer
While kegs were popular at pubs and bars, canned beer started gaining traction for home consumption in the 1960s. The concept of having beer readily available in a can was still in its infancy, but it quickly appealed to consumers due to its convenience and portability. Canned beers allowed individuals to enjoy their favorite brews in the comfort of their own homes.
In Conclusion
The 1960s saw beer rise to prominence as the preferred alcoholic beverage among individuals looking to unwind and enjoy the spirit of the era. Bitter beers, such as Watneys Red Barrel and Double Diamond, captivated beer enthusiasts with their robust and refreshing flavors. Keg beers, including Whitbread Tankard and Younger’s Tartan, added to the diverse range of choices available to those seeking a memorable beer experience. Additionally, the emergence of canned beer provided a new level of convenience for individuals looking to enjoy their favorite brews in a home setting. The popular beers of the 1960s played an integral role in shaping the drinking culture of the era, leaving a lasting legacy on the world of beer as we know it today.
