When it comes to iconic beers, there are a few that stand out for their unique branding. One such beer is Schell’s Deer Brand, a long-standing favorite of beer enthusiasts. With its distinctive label featuring a deer, this beer has captured the hearts and palates of many. But what is the story behind the beer with a deer? Let’s dive into the fascinating history of Schell’s Deer Brand.
The Early Days: Deer Brand Before Prohibition
Schell’s Deer Brand has a rich history that stretches back to the pre-Prohibition era. It was developed by the August Schell Brewing Company, a family-owned brewery that was established in 1860 in New Ulm, Minnesota. The brewery’s commitment to quality and craftsmanship quickly earned them a loyal following.
A Flagship Beer with a Unique Composition
Schell’s Deer Brand is not your average beer. Brewed using a combination of 70% barley malt and 30% corn, this American Lager offers a distinct and full-flavored taste that sets it apart from other brands. Additionally, the beer owes its unique character to the specially cultivated ‘Schell’ yeast, which contributes to the beer’s signature aroma and flavor.
The Name Game: Why Deer?
You might be wondering why a beer would be named after a deer. The answer lies in the brewery’s deep connection to nature and the surrounding area. Nestled in the beautiful Minnesota River Valley, the August Schell Brewing Company has always been inspired by the natural world. The deer, which is a common sight in the region, serves as a symbol of the brewery’s commitment to the local environment and its harmonious coexistence with nature.
A Tribute to Wildlife and Conservation
By featuring a deer on the label, Schell’s Deer Brand pays homage to the wildlife that thrives in the area surrounding the brewery. It serves as a reminder of the importance of preserving and protecting the natural habitats that sustain these animals. The brewery has deep roots in the community and actively supports various conservation efforts, making this beer more than just a beverage.
A Trusted Favorite for Generations
Since its inception, Schell’s Deer Brand has become a trusted favorite among beer enthusiasts. Its consistent quality and unique flavor profile have won over the hearts of many, both locally and beyond. This enduring appeal can be attributed not only to the beer’s exceptional taste but also to the brewery’s commitment to tradition and craftsmanship.
A Beer for Every Occasion
Whether you’re enjoying a leisurely afternoon by the river, gathering with friends for a backyard barbecue, or simply unwinding after a long day, Schell’s Deer Brand is a versatile beer that suits any occasion. Its refreshing taste and smooth finish make it a go-to choice for beer lovers seeking a satisfying and enjoyable experience.
Supporting Local Brewers
Schell’s Deer Brand represents more than just a beer; it embodies the spirit of local brewing. As a family-owned and operated brewery, the August Schell Brewing Company has remained committed to producing exceptional beers with a personal touch. By choosing Deer Brand, you are supporting the proud tradition of local brewing and contributing to the sustainability of small independent breweries.
Explore the Taste of Tradition
If you haven’t had the chance to indulge in the rich flavors of Schell’s Deer Brand, now is the perfect time to embrace this time-honored tradition. Elevate your beer-drinking experience by savoring the distinctive taste and celebrating the history that comes with each sip.
Conclusion
Schell’s Deer Brand is more than just a beer; it’s a celebration of nature, tradition, and community. With its unique composition, rich history, and commitment to conservation, this beer stands as a testament to the values that make it a beloved choice among beer enthusiasts. So raise a glass, embrace the spirit of local brewing, and experience the taste of tradition with Schell’s Deer Brand.
