When it comes to vodka, many enthusiasts seek out brands that claim to be “handmade” in order to experience a more artisanal and authentic product. One such brand that has gained significant popularity is Tito’s vodka. However, recent allegations in a California lawsuit have raised questions about the accuracy of Tito’s claim to be “handmade.” In this article, we will delve into the details and examine whether Tito’s vodka can truly be considered as being handmade.
Understanding the Allegations
The crux of the California lawsuit against Tito’s vodka revolves around the definition of “handmade.” The plaintiffs argue that Tito’s cannot use this term because its production process takes place in a large industrial complex and involves the use of modern, technologically advanced stills. Additionally, it is claimed that Tito’s vodka is produced and bottled in extremely large quantities, making it difficult to truly classify it as “handmade.”
An Examination of the Production Process
To determine whether Tito’s vodka can be considered handmade, it is essential to understand its production process. Tito’s vodka starts with corn, which is carefully selected and mashed before undergoing fermentation. After fermentation, the liquid goes through a multiple-distillation process, which includes passing through specific types of stills. The distilled spirit is then filtered and bottled.
Defining “Handmade”
Before passing judgment on the authenticity of Tito’s claim, it is important to consider what the term “handmade” typically implies. Traditionally, “handmade” refers to a product that is crafted by hand, without the aid of automated or industrialized processes. It suggests a certain level of individualized attention and care taken by skilled artisans.
The Use of Advanced Stills
One of the key points of contention raised in the California lawsuit is the use of technologically advanced stills in Tito’s vodka production. The argument is that the involvement of modern equipment contradicts the idea of a purely handmade product. While it is true that Tito’s uses advanced stills, it is worth noting that the involvement of technology does not necessarily negate the notion of something being handmade. The use of equipment can complement the craftsmanship behind the creation of a product.
The Role of Quantity
The lawsuit also brings up the issue of quantity, suggesting that Tito’s production scale is too large to be considered handmade. It is true that Tito’s vodka is produced and bottled in significant quantities to meet the demand of its widespread popularity. However, the scale of production alone does not automatically disqualify a product from being labeled as handmade. It is more important to examine the attention to detail and craftsmanship that goes into each individual batch.
The Artisanal Touch
While Tito’s vodka may not fit the traditional notion of a handmade product, it does possess some artisanal qualities that set it apart from mass-produced vodkas. The company takes pride in its meticulous approach to selecting quality ingredients and ensuring a smooth and consistent taste profile. Though Tito’s production methods may involve some level of automation, the commitment to maintaining a specific flavor profile and the attention to detail are elements that could be considered as aspects of a handmade approach.
Perspective on Handmade Classification
It is worth considering that the term “handmade” is subjective and can be interpreted differently depending on individual viewpoints. Some may argue that the involvement of technology or the scale of production disqualifies Tito’s vodka from being considered handmade. On the other hand, others may argue that the level of craftsmanship and attention to detail displayed in the production process justifies the use of the term.
Conclusion
So, is Tito’s actually handmade? The answer is not clear-cut and ultimately depends on your interpretation of what constitutes a handmade product. While Tito’s does employ advanced stills and operates on a large scale, it does exhibit elements of craft and attention to detail that can be associated with artisanal production. Whether you personally believe Tito’s vodka meets your criteria for a handmade product is a decision only you can make.
