Amidst recent updates in the craft beer industry, there has been speculation and curiosity surrounding the fate of Omission Beer. Based in Portland, Oregon, this beloved brand has long been recognized for its gluten-reduced beers and hard seltzers. However, it seems that change is on the horizon.
According to reliable sources, Omission Beer will indeed discontinue the majority of its existing lineup of gluten-reduced beers and hard seltzers. As devoted fans of this brand, this news might initially come as a shock. We’ve grown accustomed to their range of outstanding brews, known for their flavorful profiles and gluten-reducing properties.
While this might cause some disappointment among avid Omission Beer enthusiasts, fear not, as there are still a few familiar favorites that will remain on the shelves. The iconic Ultimate Light Golden Ale will continue to be available, pleasing those who appreciate a lighter beer option. Additionally, Omission Beer is introducing a reformulated version of its beloved IPA, ensuring that fans of hop-forward brews can still relish in their favored libation.
But that’s not all! Omission Beer isn’t completely bidding adieu to its loyal fan base. In fact, they are striving to meet the diverse needs of beer enthusiasts by branching out into the fast-growing sector of non-alcoholic beverages. The brand will be launching four new offerings, two of which will reside within the booming non-alcoholic market.
It’s worth noting that the decision to discontinue their gluten-reduced offerings might come as a surprise to some. However, this shift in focus represents an opportunity for Omission Beer to explore new avenues and cater to a broader consumer base. The rise in popularity of non-alcoholic beverages cannot be ignored, as many individuals are now seeking healthier alternatives without compromising on taste.
As Omission Beer embarks on this new chapter, it’s crucial to acknowledge that change is an inevitable part of growth. While we might feel a tinge of nostalgia for the beers that will no longer be available, it’s important to embrace the brand’s evolving direction. By diversifying their lineup and venturing into the non-alcoholic realm, Omission Beer exhibits adaptability and a commitment to meeting the dynamic preferences of beer enthusiasts everywhere.
So, in answer to the burning question, yes, Omission Beer is discontinuing most of its existing lineup of gluten-reduced beers and hard seltzers. However, they are not abandoning their loyal following. With the continued presence of Ultimate Light Golden Ale, the launch of a reformulated IPA, and the introduction of new non-alcoholic offerings, Omission Beer remains an exciting and innovative player in the ever-evolving craft beer landscape.
Change may be bittersweet, but it allows for new possibilities and discoveries. Let’s raise a glass to Omission Beer’s evolving journey, embracing the future with anticipation and an open mind.
