When it comes to the world of craft beer, rumors and speculations often swirl around breweries, their ownership, and any changes they may undergo. One such question that frequently arises is whether New Belgium Brewing Company, known for its iconic Fat Tire ale and other innovative brews, is owned by Coors. Let’s delve into the facts and provide some clarity on this matter.
Understanding the Acquisition
In 2019, New Belgium Brewing Company experienced a significant change in ownership when it was acquired by the Australian subsidiary of Kirin beverage group of Japan, Lion. This move surprised many within the craft beer community but showcased the growing interest of international companies in the craft beer scene.
Kirin Beverage Group’s Influence
As the new parent company of New Belgium Brewing, Lion, which operates under the Kirin umbrella, undoubtedly plays a role in the strategic direction and decision-making processes of the brewery. It is common for acquisitions to bring about some changes within a company, including potential adjustments to recipes and branding.
Changes to Fat Tire Ale
One notable development was the reported recipe change of New Belgium Brewing Company’s flagship beer, Fat Tire ale. In January 2023, the brewery altered the recipe, transitioning it from an amber ale to a lighter-colored and crisper ale. This change aimed to cater to evolving consumer preferences and appeal to a broader market.
Impact of Kirin’s Ownership
While Lion, a subsidiary of Kirin, effectively owns New Belgium Brewing Company, it is vital to note that Coors, specifically the parent company Molson Coors Beverage Company, does not have ownership stakes in New Belgium. Consequently, the idea that New Belgium is owned by Coors is inaccurate.
The Strategic Acquisitions in the Craft Beer Industry
The craft beer industry has witnessed significant consolidation and acquisitions in recent years as large conglomerates seek to diversify their portfolios and tap into the growing craft beer market. New Belgium Brewing Company’s acquisition by Lion is an example of this trend, where an international company recognized the value and potential within the craft beer sector.
The Spirit of Independence
Despite changes in ownership and adjustments to beloved recipes, New Belgium Brewing Company has maintained its commitment to quality and innovation. The brewery continues to push boundaries, introduce new flavors, and embrace sustainability initiatives, staying true to its founding principles.
Supporting the Independent Craft Beer Movement
As craft beer enthusiasts, it’s essential to support the independent breweries that are the heart and soul of the industry. By consciously choosing to purchase beers from local and independently owned breweries, we contribute to the continued growth and diversity of craft beer.
Decision-Making and Authenticity
Understanding the ownership structures of breweries allows consumers to make informed choices about the products they enjoy. It’s crucial to respect and appreciate the autonomy of each brewery while recognizing the potential influence that parent companies may have.
Conclusion
In conclusion, New Belgium Brewing Company is owned by the Australian subsidiary of Kirin beverage group of Japan, Lion, and not by Coors or its parent company, Molson Coors Beverage Company. While ownership changes can bring about adjustments in recipes and strategies, it is essential to continue supporting the craft beer industry’s spirit of independence and authenticity. So, grab your favorite New Belgium brew and savor the craftsmanship that goes into each sip!
