When it comes to the ownership of popular beverage brands, it’s not uncommon for the lines to be blurred and connections to be obscured. One question that often comes up in the world of cider enthusiasts is whether Magners, a well-known cider brand, is owned by Guinness, the renowned Irish brewery. To get to the bottom of this, let’s explore some historical facts and delve into the ownership landscape.
A Brief History of Magners Cider
Magners, a refreshing and beloved cider brand, has a rich history that dates back several decades. Originally known as Cantrell & Cochrane Limited, it held a significant place within the Guinness and Allied Breweries organization. However, today, it is no longer directly owned by Guinness.
The Evolution of Ownership
In its earlier days, Cantrell & Cochrane Limited, which included Magners, was the soft drinks and cider arm of the Guinness and Allied Breweries. Over time, changes occurred within the ownership structure, leading to the formation of the C&C Group. This Irish company, formerly known as Cantrell & Cochrane Limited, now owns the Magners brand.
The C&C Group: The Current Owners
The C&C Group is an established player in the beverage industry, and they have a diverse portfolio that includes several well-known brands. They are the proud owners of Magners cider, among other notable beverages.
The Separation from Guinness
Although Magners cider has roots within the Guinness family, it is important to note that it is no longer directly owned by Guinness. The C&C Group now holds the reins to this popular cider brand, steering its growth and development.
The Importance of Clarifying Ownership
Understanding the ownership of brands can be crucial for consumers who value transparency and wish to support companies that align with their values. By having accurate information about ownership, cider enthusiasts can make informed choices when selecting their preferred brands.
Conclusion: The Present Ownership of Magners
In conclusion, while Magners cider does have historical connections to Guinness through its earlier ownership structure, it is now owned by the C&C Group. This Irish company has taken charge of the brand’s destiny and continues to build upon the legacy of Magners cider, catering to the diverse tastes of cider lovers worldwide.
