When it comes to the ownership of Keystone beer, there might be some confusion among beer enthusiasts. While many assume that Keystone is owned by Anheuser Busch, the truth is quite different. Keystone beer is actually a product of the Molson Coors Beverage Company, based in Golden, Colorado.
The Origins of Keystone
In September 1989, Keystone beer made its debut in Chico, California, offering beer lovers a refreshing, easy-drinking option. Since then, it has gained popularity across the United States and even internationally. Known for its affordability and accessible taste, Keystone has carved out a niche within the beer market.
Keystone Ice and Keystone Light
Keystone beer comes in different variations, including Keystone Ice and Keystone Light. Keystone Ice boasts a higher alcohol by volume (ABV) than Keystone Light, with a 5.9% ABV. It can be found in canned, kegged, and occasionally, bottled forms.
On the other hand, Keystone Light has a lower ABV of 4.13%. This places it in line with other macro “light” brews, providing beer enthusiasts with a lighter, more sessionable option.
Molson Coors Beverage Company
While Keystone beer may not be under the ownership of Anheuser Busch, it is important to highlight the brewing behemoth that does own it – Molson Coors Beverage Company. With its headquarters in Golden, Colorado, Molson Coors is a significant player in the brewing industry, boasting a wide portfolio of popular beer brands.
The Diversity of Molson Coors Beverage Company
Molson Coors Beverage Company is no stranger to producing a diverse range of beverages, catering to various tastes and preferences. In addition to Keystone, some of their well-known offerings include Coors Light, Miller Lite, Blue Moon, and Leinenkugel’s. Each brand has its unique characteristics, allowing beer enthusiasts to find their perfect match.
Affordability and Accessibility
One of the key reasons Keystone beer has gained popularity is its affordability and accessibility. With its competitive pricing and widespread availability, Keystone has become a go-to choice for many budget-conscious beer drinkers. Its approachable taste profile also appeals to a wide range of individuals, making it a popular option for casual get-togethers and social gatherings.
The Brand’s Identity
While Keystone beer may not have the same level of recognition as some of the industry’s giants, it has cultivated its own unique identity. The brand’s marketing efforts often emphasize its approachability, aiming to connect with consumers who seek an uncomplicated and enjoyable beer-drinking experience.
Conclusion
In conclusion, while there may be some confusion regarding Keystone beer’s ownership, it is clear that Anheuser Busch is not the owner. Keystone is, in fact, a product of the Molson Coors Beverage Company. With its affordability, accessibility, and distinctive identity within the beer market, Keystone has become a beloved choice for beer enthusiasts seeking an enjoyable and approachable drinking experience.
