When it comes to the world of beer, each brand has its unique brewing methods that contribute to its distinct taste and quality. Coors, a well-known name in the brewing industry, has left beer enthusiasts wondering whether their brews are still unpasteurized. Let’s delve into the details to find the answer.
Historical Background
Back in 1959, Coors Brewing Company made a significant decision that changed their brewing process. It was during this period that they abandoned pasteurization and introduced a new technique known as sterile filtration to stabilize their beer. This switch aimed to enhance the freshness and flavor of their product while maintaining its clarity.
Sterile Filtration: Ensuring Quality
Coors’ decision to adopt sterile filtration showcased their commitment to providing exceptional beer. Instead of subjecting their brews to high-temperature pasteurization, which can potentially affect the delicate flavors, the company opted for a process that focuses on removing harmful bacteria while keeping the taste intact.
The Benefits of Unpasteurized Beer
Unpasteurized beer, like Coors’, offers several advantages that appeal to beer enthusiasts. One notable benefit is the preservation of the beer’s natural flavors, resulting in a more vibrant and authentic taste experience. Additionally, the absence of pasteurization allows for the retention of active yeast, which can contribute to a fuller and smoother mouthfeel.
Coors: An Unpasteurized Legacy?
Despite the historical move away from pasteurization, the question remains whether Coors still follows an unpasteurized brewing process today. While it is known that the company once used sterile filtration, it is essential to consider whether this technique is still employed in their current beer production.
Coors’ Current Brewing Methods
As of now, Coors continues to utilize sterile filtration as a core aspect of their brewing process. This ensures that their beers maintain their intended flavors while remaining free from any harmful bacteria. By employing this method, the company strives to deliver a consistently high-quality product to beer aficionados worldwide.
Quality Control Measures
Coors places a strong emphasis on quality control throughout their brewing journey. Rigorous testing and monitoring processes are implemented to guarantee that their brews meet the highest standards. This commitment to quality reassures consumers that each Coors beer they enjoy is crafted with precision and care.
The Largest Aluminum Can Producer
Aside from focusing on brewing excellence, Coors has also made significant strides in the realm of packaging. The company currently operates the Rocky Mountain Metal Container (RMMC) in Golden, which is the largest aluminum can producing plant globally. This achievement showcases Coors’ dedication to innovation and sustainability in the beverage industry.
Conclusion
In conclusion, while Coors made the decision to abandon pasteurization in 1959, they continue the tradition of utilizing sterile filtration in their brewing process to this day. By doing so, Coors ensures the integrity of their beer’s flavors and maintains a commitment to delivering a high-quality product. With their ongoing focus on quality control and innovation, Coors remains a popular choice among beer lovers who appreciate the taste and craftsmanship that an unpasteurized beer can offer.
