Blue Moon beer is a beloved Belgian-style wheat beer that has become a staple in the craft beer industry. One common question that many beer enthusiasts have is whether Blue Moon is owned by Coors. Well, the answer is yes, but the story behind the beer’s creation and its relationship with Coors is far more intriguing than a simple ownership statement. Let’s delve deeper into the history and details of this iconic brew.
A Basement Brewery at Coors Field
In 1995, the Blue Moon Brewing Company was born in an unexpected place – the basement of Coors Field, home to the Colorado Rockies baseball team. Keith Villa, a brewmaster working under the Coors brand, was given the opportunity to experiment and create new beers. With a vision for an approachable yet unique wheat beer, he crafted what would soon become Blue Moon.
The Birth of Blue Moon
Blue Moon was initially introduced as “Bellyslide Belgian White” and was inspired by the traditional Belgian witbier style. The beer’s name later changed to Blue Moon, evoking the image of a rare and enchanting celestial event. This name perfectly captured the beer’s distinct flavor profile and positioned it as something truly special.
A Craft Beer Disguised as a Macro Beer
What sets Blue Moon apart from other mainstream beers is its craft-like quality. Despite being associated with a large brewing company like Coors, Blue Moon is brewed with the utmost care and attention to detail. It uses high-quality ingredients, including a specific strain of yeast, orange peel, and coriander, which contribute to its signature citrusy and spicy flavor.
The Coors Connection: Blue Moon as a Coors Product
Blue Moon has been a part of the Coors brand since its inception. While it is owned by Coors, it operates as its own distinct entity within the company. This allows Blue Moon to maintain its unique identity and independent spirit while benefiting from the resources and distribution network of Coors.
Expansion and Popularity
Over the years, Blue Moon has gained immense popularity and has become widely available across the United States and internationally. It has expanded its lineup to include various seasonal and limited-edition offerings, further solidifying its position as a pioneering craft-style beer with mass appeal.
A Rising Star in the Craft Beer Scene
Blue Moon’s success goes beyond its association with Coors. It has become a symbol of the craft beer movement, drawing attention to the vibrant and diverse flavors that can be found outside traditional beer styles. With its refreshing taste and accessible nature, Blue Moon has introduced countless beer enthusiasts to the world of craft beer.
An Industry Standard for Belgian-Style Wheat Beers
Blue Moon has also set a benchmark for Belgian-style wheat beers. Its popularity has inspired numerous breweries to create their own interpretations of this style, leading to the growth and innovation within the craft beer community. Blue Moon has become synonymous with quality and authenticity in the wheat beer category.
The Blue Moon Experience
When sipping on a bottle of Blue Moon, you’re not just drinking any ordinary beer. You’re experiencing the culmination of passion, craftsmanship, and a bit of brewing magic. Blue Moon stands as a testament to the artistry and creativity that goes into creating exceptional beers for all to enjoy.
Celebrate the Blue Moon Legacy
So, in conclusion, Blue Moon, the beloved Belgian-style wheat beer, is indeed owned by Coors. However, this ownership does not diminish the beer’s craft-like qualities or its significance in the craft beer industry. Blue Moon continues to thrive as a symbol of innovation, bringing joy and flavor to beer enthusiasts around the world.
Enjoy the Magic of Blue Moon
Next time you reach for a bottle of Blue Moon, take a moment to appreciate the history, craftsmanship, and rich flavors that have made this beer a true icon. Whether you’re a long-time fan or new to the Blue Moon experience, there’s no denying the undeniable charm and allure of this beloved brew.
