When it comes to Bath and Body Works and White Barn, there has been some confusion regarding whether they are the same company or not. In order to clear things up, let’s take a closer look at their history, product offerings, and ownership.
The Origins of Bath and Body Works and White Barn
Bath and Body Works first came onto the scene in 1990, offering a wide range of fragrant and luxurious bath and body products. Over time, the brand gained popularity and became a go-to destination for those seeking high-quality personal care items. In 1997, the company decided to diversify its portfolio and introduced a secondary brand, known as Bath & Body Works at Home, to cater to the home fragrance market.
It was not until two years later, in 1999, that the White Barn Candle Company made its debut as a division under the Bath and Body Works umbrella. With a focus on scented candles, White Barn quickly became synonymous with exquisite fragrances that filled homes with warmth and comfort.
Distinguishing Between Bath and Body Works and White Barn
While Bath and Body Works and White Barn are both known for their high-quality products, they have some distinct differences. Bath and Body Works primarily focuses on bath, body, and home fragrance products, offering a wide range of lotions, shower gels, candles, and other indulgent items. On the other hand, White Barn places a special emphasis on scented candles, offering an extensive selection of fragrances that captivate the senses.
In terms of branding, Bath and Body Works stores are typically larger and often feature a wider variety of products, including those from the White Barn collection. On the other hand, White Barn stores tend to be smaller and more intimate, offering a curated selection of candles and home fragrances.
Ownership and Relationship between Bath and Body Works and White Barn
So, are Bath and Body Works and White Barn the same company? The answer is yes! White Barn is actually a division of Bath and Body Works, operating under the same parent company, L Brands.
L Brands, formerly known as Limited Brands, is a renowned retail company that owns various well-known brands in the fashion, beauty, and personal care industries. Bath and Body Works is just one of the many brands under the L Brands umbrella, alongside Victoria’s Secret, Pink, and La Senza.
While Bath and Body Works and White Barn have their own unique product offerings and store experiences, they are ultimately part of the same company, sharing the same resources, and benefiting from the same corporate support.
Conclusion
In summary, Bath and Body Works and White Barn are indeed the same company. Bath and Body Works is the primary brand, offering a wide range of bath, body, and home fragrance products, while White Barn specializes in scented candles. As divisions under the parent company L Brands, these two brands operate with their own distinct identities while sharing the same corporate support. So, next time you visit a Bath and Body Works store, don’t forget to check out the delightful offerings from White Barn!
