Have you ever wondered why the beer in commercials always has that perfect, frothy foam sitting on top? It’s almost too good to be true, right? Well, the truth is that creating that picture-perfect foam isn’t as simple as pouring a beer and hoping for the best. In fact, there are a few tricks that advertisers use to make that foam look so appealing on screen. Let’s dive into the fascinating world of beer foam in commercials.
The “Wet Look” Secret
One of the secrets to achieving that desirable look of moisture on the beer bottle is the use of glycerin. Yes, you read that right – glycerin. Advertisers spray the bottles with a fine mist of glycerin and water to create those realistic water droplets. This trick is also commonly used in the food industry to make salads appear freshly washed and inviting. The glycerin gives the beer bottle a “sweaty” appearance, making it look refreshing and enticing.
Making the Foam Last Longer
We’ve all noticed how the foam in beer commercials seems to last forever, even when the glass is left untouched. Well, the secret behind the long-lasting foam is not only about the pouring technique but also the addition of a surprising ingredient – dish soap. When filming a draught beer commercial, a touch of dish soap is added to the mug before pouring the beer. This helps create a thicker and more stable foam that lasts longer, allowing for multiple takes and extended shooting time. It may look just like regular beer foam, but the dish soap does the trick to keep it intact for the duration of the shoot.
The Art of Pouring
Speaking of pouring, the way beer is poured in commercials also plays a significant role in achieving that perfect foam. The pourers, often skilled professionals, use a slow and controlled method to generate a mesmerizing cascade of bubbles. This controlled pour allows for the ideal amount of carbonation release, resulting in a visually appealing foam that gradually settles on top of the glass just as you would expect in real life.
Temperature and Carbonation
Temperature and carbonation level also contribute to the impressive foam seen in beer commercials. Advertisers ensure that the beer is served at an optimal temperature, usually slightly colder than what is typically recommended for regular consumption. This lower temperature helps enhance the duration and stability of the foam. Additionally, the carbonation levels are often adjusted to a slightly higher level to create more bubbles, thus making the foam look richer and more abundant on screen.
Lighting and Camera Tricks
Lighting and camera tricks also play a crucial role in capturing the foam in all its glory. Using the right lighting techniques, such as backlighting or side lighting, can create a beautiful halo effect around the foam, making it appear even more enticing. Additionally, slow-motion shots are often utilized to capture the elegant rise and fall of the bubbles within the foam, adding to its mesmerizing appeal.
The Art of Retouching
While the techniques mentioned above contribute to creating that stunning foam in beer commercials, it’s important to note that there is also some post-production magic involved. Skilled retouchers work their magic by digitally enhancing and perfecting the foam in each frame. They remove any imperfections, enhance the colors, and adjust the density of the foam to ensure it looks flawless and captivating to viewers.
The Psychology of Foam
Beer foam has a psychological impact on our perception of the beer’s quality and freshness. Seeing that luscious, creamy head triggers associations of indulgence, luxury, and a satisfying drinking experience. Advertisers tap into this psychological connection, knowing that a visually appealing foam can make us crave that refreshing sip of beer, even if it’s just on a screen.
The Final Sip
So, the next time you find yourself mesmerized by the perfect foam in a beer commercial, remember that it’s not simply the result of an ordinary pour. The use of glycerin for the “wet look,” a touch of dish soap for longevity, careful pouring techniques, temperature adjustments, lighting and camera tricks, skilled retouching, and the psychology behind foam all work together to create that irresistible visual portrayal of beer foam. Cheers to the masters of illusion who bring us these captivating commercials!
