If you’re a bourbon enthusiast, discovering new releases is a thrilling adventure that adds excitement to your whiskey collection. The bourbon world is constantly evolving, with distillers introducing limited editions, special releases, and unique collaborations. But how do you stay in the loop and make sure you don’t miss out on the latest bourbon drops? In this article, we’ll explore different avenues to help you find out about bourbon releases and ensure you’re always in the know.
1. Join Mailing Lists
One of the best ways to receive timely updates about bourbon releases is by joining distillers’ mailing lists. Many distilleries have dedicated newsletters that keep subscribers informed about upcoming releases, availability, and other exciting news. By signing up, you’ll have the advantage of getting direct information from the source, straight to your inbox.
2. Follow Distilleries on Social Media
Another avenue to tap into the bourbon universe is by following your favorite distilleries on social media platforms such as Instagram, Facebook, and Twitter. Distillers often use these channels to announce new releases, showcase behind-the-scenes content, and interact with their audience in an authentic way. By following them, you’ll be privy to real-time updates about bourbon releases and have the opportunity to engage with the distillery and fellow bourbon enthusiasts.
3. Engage with Bourbon Communities
Bourbon communities, both online and offline, are treasure troves of information about bourbon releases. Engaging with fellow enthusiasts through platforms such as Reddit, bourbon forums, and whiskey clubs can be a valuable source of insider knowledge. By participating in discussions, sharing experiences, and staying active in these communities, you’ll often get firsthand information about upcoming releases, reviews, and recommendations.
4. Attend Whiskey Events and Tastings
If you want to immerse yourself in the world of bourbon releases, attending whiskey events and tastings is an excellent strategy. These events often feature a wide range of distilleries and offer the opportunity to sample new releases. Additionally, representatives from different distilleries are present, giving you the chance to gather information directly from the source, and possibly even get a sneak peek into upcoming releases.
5. Visit Local Liquor Stores
Don’t overlook the importance of your local liquor stores when it comes to finding out about bourbon releases. Many stores have knowledgeable staff who are up-to-date with the latest releases and can provide valuable insights. Strike up conversations, build relationships, and inquire about upcoming releases. The staff may even inform you about pre-order opportunities or reserve bottles specifically for regular customers.
6. Check Whiskey and Bourbon Websites
Several websites are dedicated to whiskey and bourbon news, reviews, and releases. These platforms often have a section specifically dedicated to new and upcoming releases, complete with detailed information, tasting notes, and sometimes even exclusive interviews with distillers. Regularly checking these websites will help you stay informed and ensure you don’t miss any exciting bourbon releases.
7. Follow Influential Bourbon Bloggers
Influential bloggers often have insider access and can provide insights into the bourbon world that you may not find elsewhere. Following bourbon bloggers who specialize in reviewing and discussing new releases can be a fantastic way to stay informed. They often share their thoughts, tasting notes, and recommendations for bourbons that are about to hit the market, giving you a head start in seeking out these new releases.
8. Subscribe to Whiskey Magazines
Whiskey magazines, both in print and online, are a fantastic resource for bourbon enthusiasts. Many publications dedicate sections to new releases and provide in-depth features on upcoming bourbons. Subscribing to these magazines will keep you well-informed about the latest trends, releases, and distillery news in the bourbon world.
9. Follow Bourbon Retailers and Online Stores
Bourbon-focused retailers and online stores often have their finger on the pulse when it comes to new releases. Following them on social media platforms or subscribing to their newsletters can provide you with valuable information about upcoming limited editions and unique releases. Some retailers even offer exclusive pre-orders or early access to certain releases for their loyal customers.
10. Utilize Whiskey Apps
In this digital age, there’s an app for nearly everything, and bourbon releases are no exception. Several whiskey apps allow users to track and discover new releases through their extensive databases. These apps provide detailed information about different bourbons, including release dates, production quantities, and user ratings. Downloading and using these apps will ensure you never miss out on a bourbon release.
11. Attend Whiskey Auctions
Whiskey auctions not only offer an opportunity to acquire rare and limited-release bottles but can also provide valuable insights into the latest releases in the market. Attend auctions in your area or explore online platforms where rare bourbons often find their way. By participating in and observing these auctions, you can gauge the popularity of certain releases and discover new bourbons that are currently in high demand.
12. Cultivate Relationships
Cultivating relationships with local whiskey enthusiasts, distillers, store owners, and other members of the bourbon community can be invaluable in your quest for discovering new releases. Engage in conversations, attend bourbon-themed events, and show genuine interest in the whiskey culture. By nurturing these relationships, you may come across some exclusive information about upcoming releases that are not widely known.
In conclusion, there are numerous ways to navigate the vast world of bourbon releases. Joining distillers’ mailing lists, following distilleries on social media, engaging with bourbon communities, attending whiskey events, and checking whiskey websites are just some of the approaches you can take. By utilizing a combination of these strategies and staying actively involved in the bourbon community, you’ll ensure that you’re always in the loop and never miss out on the exciting new bourbon releases that await.
