Let’s dive into the intriguing story behind the unique name of FEW Whiskey and uncover its interesting origin. Founder Paul took inspiration from someone unexpected when he founded FEW in 2011. The name itself is a playful acronym that stands for Francis Elizabeth Willard, paying homage to an exceptional woman from Evanston’s history.
Francis Elizabeth Willard: A Temperance Advocate
Francis Elizabeth Willard, often referred to as Frances E. Willard, was a renowned figure in the fight for temperance. She played a significant role as the founder of the Women’s Christian Temperance Union (WCTU), a leading organization advocating for the prohibition of alcohol during the late 19th and early 20th centuries.
Evanston’s Connection to Temperance
The connection between FEW Whiskey and Evanston runs deep. Evanston is a city in Illinois that holds a notable place in the history of temperance movements. It was in Evanston where Frances E. Willard made a name for herself, tirelessly promoting the abolition of alcohol and leading the charge for temperance.
A Playful and Irreverent Acronym
Instead of selecting a more traditional name for his whiskey brand, Paul decided to inject a sense of humor and homage into its name. By cleverly using the initials of Francis Elizabeth Willard, he created the acronym “FEW.” This choice brings a unique flair to the brand and tells a story, making it stand out from the crowd.
Paul’s Tribute to Historical Significance
Paul’s decision to name his whiskey after Francis Elizabeth Willard was not just about choosing a catchy name; it was a tribute to the historical significance of the temperance movement. By associating FEW Whiskey with the influential figure and the principles she stood for, he honors the past while crafting something new and exciting.
A Symbol of Modern Craftsmanship
FEW Whiskey’s name carries a dual significance. While it pays homage to the past, it also speaks to the modern craftsmanship and innovation that goes into creating this extraordinary spirit. The acronym “FEW” evokes a sense of exclusivity and speaks to the limited production quantities, ensuring that every bottle is carefully crafted and of exceptional quality.
Capturing the Spirit of Evanston
Through the name FEW Whiskey, the brand encapsulates the spirit of Evanston, both in its historical roots and its present-day character. It serves as a reminder of the city’s connection to the temperance movement while also celebrating its vibrant and evolving whiskey culture.
A Whiskey for the Adventurous
FEW Whiskey’s unique name sets the tone for the adventurous and unconventional nature of the brand. It attracts those who appreciate the artistry and story behind a spirit, inviting them to embark on a whiskey journey that embraces history, craftsmanship, and the unexpected.
Continuing the Legacy
By carrying the name of Francis Elizabeth Willard, FEW Whiskey continues the legacy she left behind. It reminds us of the ongoing pursuit of balance, integrity, and passion in the world of whiskey. The brand perpetuates the spirit of change and progress while respecting the rich history that shaped it.
A Name that Sparks Conversation
FEW Whiskey’s choice of name sparks curiosity and initiates conversations. Sharing the story behind the name allows enthusiasts and whiskey lovers to connect with the brand on a deeper level, making it more than just a spirit in a bottle.
Embracing the Unconventional
FEW Whiskey’s decision to deviate from the norm and embrace an unconventional name speaks to the brand’s desire to be different. In a world where whiskey names often focus on heritage or geographic references, FEW stands out by celebrating a figure from another era and transforming her ideals into a modern-day experience.
In Conclusion
The story of how FEW Whiskey acquired its unique name is one that intertwines history, tribute, and a touch of irreverence. Through the acronym “FEW,” this exceptional whiskey brand honors the legacy of Frances E. Willard and captures the adventurous spirit of both Evanston and modern whiskey culture. So, the next time you sip on a glass of FEW Whiskey, remember the remarkable story behind its name.
