When it comes to the ownership of Pilsner Urquell, the answer is no. In 2017, as part of the agreements made with regulators, the brand was sold to Japan-based Asahi Breweries. This occurred after the acquisition of SABMiller by Anheuser-Busch InBev in 2016.
The Acquisition of SABMiller
In 2016, Anheuser-Busch InBev completed its acquisition of SABMiller, which was one of the largest mergers in the history of the brewing industry. However, before this acquisition could take place, certain conditions were imposed by regulators to ensure fair competition and prevent a monopolistic market.
Regulatory Agreements
As part of the regulatory agreements, Anheuser-Busch InBev had to divest certain brands and assets to address antitrust concerns. One of the brands that had to be sold off was Pilsner Urquell.
Sale to Asahi Breweries
In 2017, Japan-based Asahi Breweries emerged as the buyer for Pilsner Urquell. Asahi, known for their extensive portfolio of international beer brands, saw the acquisition as an opportunity to expand their presence in the global market and strengthen their foothold in Europe.
Pilsner Urquell’s Historical Significance
Pilsner Urquell, a renowned Czech beer, holds immense historical significance in the brewing world. It was first brewed in 1842 in the city of Pilsen, Czech Republic, and is considered the original and influential example of the Pilsner style.
The Legacy of Pilsner Urquell
Pilsner Urquell’s distinctive flavor and brewing techniques have been influential in shaping the beer industry. Its bright golden color, crisp taste, and use of Saaz hops have become synonymous with the Pilsner style.
Continued Success Under Asahi
Since the acquisition by Asahi Breweries, Pilsner Urquell continues to thrive and maintain its reputation as a quality beer. Asahi has respected the heritage of the brand and has ensured that the traditional brewing methods and ingredients are preserved.
Global Availability
Pilsner Urquell, once again under new ownership, enjoys a widespread global presence. Beer enthusiasts around the world can still savor its iconic taste, thanks to Asahi’s efforts in maintaining its availability in various markets.
Award-Winning Brew
Pilsner Urquell’s excellence in brewing has been recognized with numerous awards throughout its history. From prestigious international competitions to local beer festivals, the brand’s commitment to quality has been consistently acknowledged.
Innovation and Tradition
While honoring its traditions, Pilsner Urquell also embraces innovation. The brewery continues to experiment with new varieties and limited-edition releases, catering to the evolving palates of beer enthusiasts while upholding its longstanding brewing traditions.
Conclusion
In conclusion, Miller does not own Pilsner Urquell. The brand was sold to Asahi Breweries as part of regulatory agreements after Anheuser-Busch InBev acquired SABMiller. Despite the change in ownership, Pilsner Urquell maintains its rich history, global availability, and commitment to producing exceptional beers.
