Many people are curious about the connection between Guinness and whiskey. While Guinness is famously known for its iconic stout beer, it may come as a surprise to some that Guinness does indeed have a link to the world of whiskey. To understand this connection, we need to delve into the history of both Guinness and whiskey.
The Guinness Legacy
Guinness, a well-known Irish brewery, has a rich history dating back to 1759 when it was established by Arthur Guinness in Dublin, Ireland. Over the years, Guinness has become synonymous with flavorful stouts that are enjoyed by beer enthusiasts around the world. However, Guinness has expanded beyond beer and diversified its portfolio.
The Transformation: From Power Station to Whiskey Distillery
One fascinating aspect of the Guinness legacy is its involvement in the whiskey industry. Today, the former Guinness Power Station has been transformed into a whiskey distillery known as Roe & Co. This distillery offers visitors a unique experience to explore the world of whiskey and indulge in the finest whiskey tastings.
Roe & Co Whiskey
Roe & Co whiskey is the product of the distillation process carried out in the former Guinness Power Station. This premium Irish whiskey is crafted with great expertise and captures the essence of traditional Irish whiskey-making techniques. It is a testament to the commitment of Guinness to diversify and explore new avenues within the realm of beverages.
Guinness’ Pursuit of Excellence
Guinness’ foray into whiskey production with Roe & Co is a testament to their dedication to excellence. Just as Guinness has garnered a reputation for producing exceptional beers, Roe & Co aims to achieve the same level of quality and craftsmanship in the whiskey industry.
Embracing Tradition and Innovation
While Guinness and whiskey may seem like different worlds, they share a common thread – the art of fermentation. Both beer and whiskey rely on the fermentation process to create their unique flavors. Guinness, with its extensive knowledge and experience in fermentation, has embraced the opportunity to explore and innovate in the realm of whiskey-making.
A Unique Tasting Experience
Visiting the Roe & Co distillery allows whiskey enthusiasts to witness the fusion of Guinness’ legacy with the world of whiskey-making. From the historical setting of the former power station to the expertly crafted whiskey tastings, it offers a truly unique experience for those looking to expand their palate and appreciate the artistry behind premium Irish whiskey.
The Legacy Lives On
While Guinness may not directly produce whiskey under the Guinness brand, the legacy and spirit of Guinness are alive in the form of Roe & Co whiskey. This whiskey is a testament to the enduring nature of Guinness, constantly evolving and diversifying to cater to the changing tastes of consumers.

Conclusion
In conclusion, while Guinness is primarily known for its iconic stout beer, the Guinness legacy extends beyond beer production. The transformation of the former Guinness Power Station into the Roe & Co whiskey distillery exemplifies Guinness’ commitment to exploring new avenues within the world of beverages. So, while Guinness may not make whiskey directly, their involvement in the transformation of the power station and the creation of Roe & Co whiskey solidifies their connection to the whiskey industry.
 
					