When it comes to the beverage industry, it’s not uncommon for companies to outsource the manufacturing of their cans. However, there is one notable exception – Coors. The iconic brewing company took a bold step in 1965 by building its own can manufacturing plant. This move set Coors apart from its competitors and made it the first beverage company to produce its own cans.
The decision to build its own can manufacturing plant was driven by the fact that Coors needed more cans than could be provided by its porcelain division, Coors Porcelain. By taking control of the can production process, Coors ensured a steady supply of cans, eliminating the need to rely on external suppliers.
Today, even though Coors has undergone changes and is now part of MillerCoors, the tradition of manufacturing its own cans continues. MillerCoors operates the Rocky Mountain Metal Container facility in Golden, Colorado, where cans are produced in-house, ensuring the same level of quality and consistency that Coors has become known for throughout its history.
By establishing their own can manufacturing plant, Coors demonstrated a commitment to innovation and control over their production process. This decision allowed them to maintain a competitive edge in terms of can availability and efficiency.
Producing their own cans has also given Coors a unique opportunity to customize their packaging. By having full control over the design and production of their cans, they can create packaging that aligns perfectly with their brand image and messaging. This level of customization is not easily achievable when relying on external suppliers.
Furthermore, manufacturing their own cans grants Coors greater flexibility in responding to market demands. They can quickly adjust their production volumes based on consumer trends, ensuring that they always have an adequate supply of cans to meet the demands of thirsty customers.
Another advantage of in-house can production is the ability to closely manage quality control. Coors can meticulously monitor the entire manufacturing process, from the selection of materials to the final product, ensuring that each can meets their stringent standards.
The decision to make their own cans also has positive environmental implications. By producing cans in-house, Coors can implement sustainable practices throughout the entire manufacturing process. This allows them to minimize waste, reduce energy consumption, and make use of recyclable materials, thus contributing to a greener and more eco-friendly brewing industry.
The commitment to in-house can production reflects Coors’ dedication to their craft and their desire to create the best possible drinking experience for their consumers. By being directly involved in the manufacturing process, Coors ensures that their cans are not just containers, but an integral part of their brand and product.
Coors’ decision to produce their own cans has clearly paid off. It has allowed them to differentiate themselves from their competitors, maintain control over their production process, and provide their customers with top-quality packaging.
So, the answer to the question “Does Coors make their own cans?” is a resounding yes. Coors has been manufacturing their own cans since 1965, and this tradition continues today under the MillerCoors umbrella. This commitment to in-house can production has proven to be a successful strategy, enabling Coors to remain a leader in the beverage industry.
