When it comes to the world of whiskey, Johnnie Walker is a name that is synonymous with quality and craftsmanship. With a rich history that spans over centuries, the Johnnie Walker brand has always been known for its iconic and beloved labels. However, there has been some confusion surrounding one particular label – the Green Label. So, did Johnnie Walker really stop making Green Label?
The answer to that question is yes and no. Let me explain further.
The Discontinuation
Back in 2012, Diageo, the parent company of Johnnie Walker, made the decision to discontinue the Green Label globally. This came as a part of a reconstruction of the Johnnie Walker range, where they introduced new offerings such as Gold Label Reserve and Platinum Label. The decision to discontinue Green Label was made to reposition the brand and meet the evolving tastes and preferences of whiskey enthusiasts.
However, it is important to note that this discontinuation was not a permanent one. In fact, in 2016, Johnnie Walker decided to reintroduce the Green Label, making it once again globally available.
Why the Reintroduction?
The reintroduction of the Green Label was driven by a variety of factors. One of the main reasons for bringing it back was the continued demand and popularity of the Green Label in some specific markets. Taiwan, for example, has shown a strong affinity towards blended malts, leading to a consistent demand for the Green Label.
Additionally, as the whiskey market continues to evolve and new consumers explore different flavor profiles, Johnnie Walker recognized the unique position that the Green Label holds. It offers a distinct blend of single malts, providing a balanced and complex flavor profile that appeals to a wide range of whiskey enthusiasts.
The Return of the Green Label
With the reintroduction of the Green Label, Johnnie Walker fans around the world can once again enjoy this iconic blend. Its unique combination of malts, carefully selected from various regions of Scotland, creates a harmonious flavor that is both smooth and rich.
The Green Label signifies the art of blending at its finest, showcasing the expertise and commitment of the Johnnie Walker brand. It is a whiskey that celebrates the heritage and tradition of Scotch whisky, while embracing the ever-changing tastes of the modern consumer.
A Global Availability
Unlike its previous discontinuation, the Green Label is now globally available. This means that whether you are in the United States, Europe, Asia, or any other part of the world, you can get your hands on a bottle of this prized label.
Johnnie Walker has made sure that this reintroduction aligns with their commitment to providing whiskey lovers with a diverse range of options. The Green Label is a testament to their dedication to crafting exceptional blends that cater to different palates and preferences.
Conclusion
In summary, Johnnie Walker did discontinue the Green Label back in 2012 as part of a range reconstruction. However, due to its continued popularity in certain markets and the recognition of its unique flavor profile, the Green Label made a comeback in 2016. It is now globally available, allowing whiskey enthusiasts worldwide to indulge in this exceptional blend once again. Cheers!
