When it comes to the ever-evolving world of beer acquisitions, it can sometimes be challenging to keep track of who owns what and which breweries are under new management. In the case of Coors and Rainier, there have been several changes over the years. Today, both Oly and Rainier are owned by Pabst Brewing and are being produced in Irwindale, California. So, did Coors buy Rainier? Let’s delve deeper into the history and recent developments to find out.
The Historical Connection
To understand the relationship between Coors and Rainier, we need to go back to the early days. Rainier Brewing Company originated in 1884 and was a prominent brewery based in Seattle, Washington. On the other hand, Coors Brewing Company, founded in 1873, established itself as a well-known beer brand in Golden, Colorado. While both breweries enjoyed success in their respective regions, their paths intersected when Rainier started selling Coors products in the Pacific Northwest in the mid-20th century.
Changes in Ownership
Over the years, multiple changes in ownership occurred, leading to the present-day situation. In 1999, the Miller Brewing Company, now part of Molson Coors Beverage Company, acquired full control of the Rainier brand. However, due to various factors, including a decline in sales and a shift in consumer preferences, Rainier faced challenges in maintaining its foothold in the market.
Pabst Brewing Steps In
In 2019, Pabst Brewing Company, known for its iconic Pabst Blue Ribbon brand, made a strategic move by acquiring both Oly and Rainier from Molson Coors. This acquisition has allowed Pabst to revive these historic beer labels and bring back their nostalgic charm to a new generation of beer enthusiasts.
Production Changes
After the acquisition, there were some changes regarding the production locations of Oly and Rainier. Both brands are now being produced at Pabst Brewing Company’s facility in Irwindale, California. This move, while shifting the production away from their original locations, has enabled Pabst to streamline operations and ensure the continuity of these beloved beer brands.
Coors Banquet Exclusivity
It’s important to note that even though Coors no longer owns Rainier, they continue to be actively involved in the beer industry. Coors Banquet, a flagship brand for Molson Coors, is still being exclusively brewed at the Golden facility in Colorado. This beer holds a special place in the hearts of many loyal Coors fans and has managed to maintain its unique identity throughout the changing landscape of the beer industry.
The Future of Rainier
With Pabst Brewing Company at the helm, the future of Rainier looks promising. Pabst has a track record of successfully rejuvenating brands and connecting with consumers through effective marketing strategies. By leveraging their expertise and resources, Pabst aims to revitalize Rainier and introduce it to a wider audience, while staying true to its rich heritage.
A Conclusion on Coors and Rainier
In conclusion, while Coors did not directly buy Rainier, their paths were intertwined in the past. Today, Rainier is under the ownership of Pabst Brewing Company, who acquired the brand from Molson Coors. Oly and Rainier are currently brewed in Irwindale, California, by Pabst Brewing, while Coors Banquet maintains its exclusive production in Colorado. With Pabst’s commitment to breathing new life into Rainier, beer enthusiasts can look forward to enjoying the legacy of this iconic Pacific Northwest brand for years to come.
