Decoy and Duckhorn are two distinct wine entities that share a common origin. While they have a historical connection, they are not the same company. Let’s dive into the details to understand their relationship and how they have evolved over the years.
The Birth of Decoy
Decoy began as a single wine label created by Duckhorn Vineyards in 1985. Its purpose was to serve as a second wine, complementing the renowned offerings of Duckhorn. Initially, Decoy was crafted to provide an affordable option to wine enthusiasts while maintaining the exceptional quality that Duckhorn wines are known for.
The Evolution of Decoy
Over time, Decoy gained popularity for its own distinct character and allure. It showcased a more approachable and fruit-forward style, resonating with a wider audience. Recognizing its potential, Duckhorn made the decision to transform Decoy from being a supporting label to an independent winery.
Decoy Takes Flight
Today, Decoy is considered a separate and reputable winery within its own right. It has its unique vineyards, winemaking team, and portfolio of wines. While connected to Duckhorn through their shared heritage, Decoy operates independently, crafting wines with its vision and style.
The Connection to Duckhorn
Although Decoy is not the same company as Duckhorn, they maintain a close relationship. Duckhorn Vineyards serves as the parent company, providing support, expertise, and shared resources to Decoy. The two entities collaborate and benefit from their shared passion for winemaking and dedication to producing exceptional wines.
Distinctive Wine Offerings
While Duckhorn and Decoy have their unique identities, they do share a commitment to crafting high-quality wines. Duckhorn specializes in producing premium varietal wines, with a focus on Bordeaux varieties like Cabernet Sauvignon and Merlot. Decoy, on the other hand, offers a diverse range of wines, including Cabernet Sauvignon, Merlot, Pinot Noir, Zinfandel, and Sauvignon Blanc.
The Branding and Labeling
To differentiate between the two brands, Decoy wines have their distinct branding and labeling. The Decoy label showcases a prominent image of a flying duck, symbolizing the wine’s association with Duckhorn Vineyards, while still maintaining its own individuality.
Unique Vineyards and Winemaking Philosophy
Both Duckhorn and Decoy have their unique vineyards, allowing them to cultivate grapes that reflect their desired style and flavor profiles. While Duckhorn focuses on their estate vineyards in Napa Valley, Decoy sources grapes from carefully selected vineyards across California. Each winery employs its winemaking approach to produce wines that represent their distinct identities.
A Journey Worth Exploring
For wine enthusiasts, exploring both Duckhorn and Decoy’s offerings is a journey worth embarking on. While appreciating the shared heritage, it’s fascinating to experience the differences in style, flavors, and approach to winemaking between these two remarkable wine entities.
Conclusion
Decoy and Duckhorn may have a shared history, but they are not the same company. Decoy has evolved into an independent winery, showcasing its own unique character while benefiting from its connection to Duckhorn Vineyards. Both brands offer exceptional wines with distinct identities, providing wine lovers with a delightful array of options to explore.
